Mr. Hugo Alves reports
KOLAB PROJECT LAUNCHES 232 SERIES LIMITED EDITION LIVE TERPENE 510 VAPE CARTRIDGES
As 2020 comes to a close, Auxly Cannabis Group Inc.'s cannabis brand Kolab Project caps a year of sales growth and accolades with the introduction of a new product targeted to experienced cannabis connoisseurs looking for a natural-flavour experience -- Kolab Project 232 Series live terpene 510 vape cartridges. Developed using a flash-freeze extraction method that preserves the natural terpene profile found in the cannabis plant, Kolab Project 232 Series offers a high-quality blend of terpene-rich extract and distillate, precision-calibrated and delivered in Kolab Project's premium vape hardware.
The launch of 232 Series tops a successful first full year of commercial operations for Kolab Project. Kolab Project vapes are the No. 1 selling brand in Auxly's portfolio, and Auxly secured the No. 1 share position in Canada for vape products this past November, in both retail and on-line sales. According to the latest industry data, vapes are the top cannabis 2.0 product with Canadians, accounting for two-thirds of the 2.0 category and approximately 16 per cent of the overall cannabis market.
"One year ago, we unveiled Auxly's 2.0 product offering, along with a commitment to launch new and innovative products in order to lead the 2.0 market," said Hugo Alves, chief executive officer, Auxly. "Achieving the No. 1 position for vape sales in Canada in the month of November with an approximate 25-per-cent market share is a validation of our strategy and reflects our entire team's dedication to innovating to meet evolving consumer demand."
Kolab Project 232 series references the mid-range temperature of 232 degrees Celsius that causes terpenes and cannabinoids to boil without burning, thereby maximizing the flavour and natural expression of the true-to-strain experience. Kolab Project is launching 232 Series with an Ice Cream Cake strain limited edition. Ice Cream Cake is an Indica-dominant hybrid that presents a unique aroma and flavour profile -- a sweet, almost-vanilla like taste combined with a powerful diesel finish. With dominant terpene profiles of limonene and linalool, Ice Cream Cake live terpene cartridges provide more than 86-per-cent potency and are offered in biodegradable packaging.
"The Kolab Project consumer is typically experienced with cannabis, appreciates high potency and our research tells us that they value strain-specific, cannabis-derived terpene experiences," said Brad Canario, brand director, Auxly. "Vapes are a rapidly growing category and we're delighted to offer this terpene-rich product in a limited edition."
Kolab Project 232 Series comes in 0.5-gram cartridges at launch and is available to order for provincial wholesalers across Canada, and available in stores now in Alberta. 232 Series is developed and manufactured in Charlottetown, PEI, and consumers can watch out for additional 232 Series strains in coming months.
Recent year-end consumer and industry award wins and nominations recognize Kolab Project's achievements in 2020. The recently announced
Awards singled Kolab Project out for best hybrid preroll of the year, as determined by a panel of 150 budtenders across the country. Further, Kolab Project is a finalist for two ADCANN 2020 awards, celebrating the best in cannabis advertising and marketing. For campaign of the year, Kolab Project Recycles is recognized for the first industrywide vape recycling program in Canada, available in more than 100 retail stores nationwide. And Kolab Project's vape packaging is a finalist for best packaging design, recognized for its minimalist design and for introducing 100-per-cent-biodegradable and recyclable packaging. Voting for the ADCANN awards is live and open until Dec. 31, 2020.
About Kolab Project
Kolab Project is a cannabis brand, wholly owned by Auxly Cannabis Group, that aims to connect with those actively in the cannabis category that have an appreciation for the positive impact that art, culture and design have on humanity. Kolab Project cannabis products, available at licensed cannabis retailers across Canada, include premium prerolls, vapes, soft chews and chocolate.
About Auxly Cannabis Group Inc.
Auxly is an international cannabis company dedicated to bringing innovative, effective and high-quality cannabis products to the medical, wellness and adult-use markets. Auxly's experienced team of industry first-movers and enterprising visionaries has secured a diversified supply of raw cannabis, strong clinical, scientific and operating capabilities, and leading research and development infrastructure in order to create trusted products and brands in an expanding global market.
We seek Safe Harbor.
© 2021 Canjex Publishing Ltd. All rights reserved.