Mr. Lorne Rapkin reports
PLANTX LIFE INC. ANNOUNCES JOINT VENTURE WITH LIV3 TO LAUNCH SUGARSHIELD SUPPLEMENT ADDRESSING THE USD 5.24 BILLION WEIGHT LOSS MANAGEMENT SUPPLEMENT MARKET
Plantx Life Inc. has formed a joint venture with LIV3, founded by Christopher Mearns, to launch its SugarShield supplement. This collaboration is aimed at addressing the growing $5.24-billion (U.S.) global weight loss management supplement market. As part of the joint venture, Plantx will manage the design of SugarShield's branding and packaging, while also developing a user-friendly e-commerce platform to support the supplement's launch. Plantx Life will lead all marketing initiatives, including utilizing its proprietary SEO (search engine optimization) strategies to build the brand's presence, while Mr. Mearns will oversee the product supply. Net profits from all sales will be shared equally, with a 50/50 split.
LIV3 suggests that SugarShield is designed to help users boost energy, curb cravings and simplify weight management -- all without the need for restrictive diets. After years of development, Mr. Mearns has created a formula that potentially provides consumers with the health benefits typically associated with sugar-free diets, while fitting seamlessly into everyday lifestyles. According to Mearns, the supplement works by reducing uric acid, a key contributor to cellular stress, with potential improvements to their metabolic health.
An integral part of this collaboration is Paul Gross, a long-time member of Plantx's medical panel. Dr. Gross has played a crucial role in validating the medical science and potential benefits behind SugarShield, ensuring that the supplement's formulation is grounded in scientific research. His expertise and support have been instrumental in building confidence in the potential benefits of SugarShield, allowing both Plantx and LIV3 to bring this innovative product to market with the assurance of its efficacy.
"With LIV3's SugarShield, we believe that consumers can detox from the negative effects of fructose without changing their diet, the intended benefits being weight loss and improved metabolic conditions," said Mr. Mearns, founder of LIV3. "We've already begun designing the branding and packaging with the Plantx team and we're very excited about the upcoming launch.
"The joint venture with Plantx will provide LIV3 with the resources to create a strong on-line presence for SugarShield. Plantx's expertise in branding and digital platforms will help the supplement reach health-conscious consumers worldwide.
"As the weight loss supplement market continues to expand, we at Plantx see this as an opportunity to offer a plant-based alternative without the synthetic properties," said Lorne Rapkin, chief executive officer of Plantx. "We're confident that the branding, packaging and website we create will reflect the innovation and benefits of this product, making it stand out in the growing weight management market."
This joint venture aligns with Plantx's continuing commitment to expanding its plant-forward wellness offerings while tapping into the rapidly growing health and supplement sectors.
Investor relations
Plantx Life also announced today that Ryan Shea has been engaged as a dedicated investor and shareholder communications specialist. The initial agreement term is for one month for a sum of $50,000 and is subject to renewal.
About Plantx Life
Inc.
The company focuses on fostering niche on-line wellness communities as well as creating physical immersive environments. Bloombox Club, an on-line plant delivery marketplace operating across the United Kingdom and the European Union, and The Locavore Bar and Grill, a unique dining experience that started as a humble food truck and coffee shop in the heart of Squamish, B.C., are key verticals of Plantx. The company recently completed a share exchange agreement and is now a shareholder in VEG House, a company whose portfolio of assets is leading the way in the plant-based space. Plantx works to build a community of like-minded consumers and provide education on plant-based living. Its enterprise is built on partnerships and collaboration. The company's digital presence aims to eliminate barriers to entry for anyone interested in living a plant-based lifestyle and thriving in a longer, healthier and happier life.
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