Ms. Cassidy McCord reports
YUMY CANDY APPOINTS FOOD INDUSTRY EXPERT CASSIDY MCCORD AS NEW CEO
Cassidy McCord has been appointed as The Yumy Candy Company Inc.'s new chief executive officer and as a
director to board, effective immediately replacing Erica Williams. Due to significant growth
opportunities, the board has looked to add to its leadership roster in preparation for further United States
expansion. Ms. McCord has worked with Yumy since its inception and has managed many roles
within the company over the last few years. She will succeed Ms. Williams to steer the company
forward on its progressive expansion plans.
Ms. McCord has proven herself as a strong leader, with numerous successful tenures in C-level
positions for several public entities. Her career portfolio boasts a founding role in a plant-based
meat start-up that achieved a $100-million market cap, and has worked with many start-up concepts in
the CPG (consumer packaged goods) space. Her experience and valuable network extend to food, manufacturing and
distribution, having held multiple board positions for public companies within these industries. Her
business acumen and strategic foresight in corporate reorganization, business development,
retail and sales will be a significant asset for Yumy Candy's future expansion plans.
"In the coming months I will look to maximize sales and continue our aggressive growth plan
across the United States. I believe we are just at the start of the potential growth pattern we are
seeing. Consumers and grocery buyers alike have taken to our product and with my experience
in capital markets and the food space I truly believe we can establish ourselves as one of the
leaders in the confectionary space," states Ms. McCord, chief executive officer of The Yumy
The global candy market size was valued at around $12.1-billion (U.S.) in 2022 and is estimated to
grow about $15.1-billion (U.S.) by 2030, at a CAGR (compound annual growth rate) of approximately 10.1 per cent between 2023 and
2030. As Yumy Candy Company continues its expansion after a successful U.S. launch, the
appointment of Ms. McCord is strategically timed. Over the next few months, Yumy Candy will be
channeling its efforts on growth within the retail space, leveraging her knowledge and connections
within the industry.
The company would also like to announce that it will be arranging a non-brokered private
placement for up to 1,333,334 units at a price of 30 cents per unit for up to $400,000.20 in gross
proceeds. Each unit will comprise one common share of the company and one common share
purchase warrant. Each full warrant will be exercisable into a common share of the company at
40 cents for a period of 12 months from the date of issuance.
About The Yumy Candy Company Inc.
Yumy Bear is an affordable, health-conscious, low-sugar plant-based confectionery company
based in Vancouver, B.C., and it has developed a portfolio of healthier gelatine-free
candies made from non-GMO (genetically modified organism) ingredients with proprietary recipes. All of its products are free of
gelatin, soy, gluten, nuts, dairy, eggs, sugar alcohols, artificial sweeteners and genetically
We seek Safe Harbor.
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