Ms. Kim Rivers reports
TRULIEVE PARTNERS WITH BLACK BUDDHA CANNABIS TO LAUNCH PREMIUM PRODUCTS IN ARIZONA AND PENNSYLVANIA
Trulieve Cannabis Corp.
has formed a partnership with Black Buddha Cannabis, a purpose-driven and women-owned medical marijuana brand. The collaboration will introduce Black Buddha Cannabis products to Trulieve dispensaries in Arizona and Pennsylvania starting in October, 2024.
Black Buddha Cannabis, founded by Roz McCarthy, chief executive officer of Soaring High Industries and Minorities for Medical Marijuana, brings a unique approach to the medical marijuana industry with a focus on wellness and healing. Ms. McCarthy, a 30-plus-year health care industry veteran and a 2018 honoree in High Times' 100 Most Influential People, launched Black Buddha Cannabis after a traumatic brain injury that transformed her life and inspired her to explore the therapeutic benefits of medical marijuana.
Products from Black Buddha's BLYSS and DREAM lines of premium medical marijuana flower will be available in Trulieve stores throughout Arizona and Pennsylvania starting Friday, Oct. 4. Black Buddha products are curated for a blissful experience by focusing on terpene profiles and enhanced therapeutic effects that cater to a balanced lifestyle.
"We are incredibly excited to bring Black Buddha Cannabis to the vibrant markets of Arizona and Pennsylvania," says Black Buddha Cannabis chief executive officer Roz McCarthy. "Our brand is deeply rooted in wellness, and our mission is to help people feel better, whether they are part of the adult-use or medical marijuana community. We believe everyone deserves access to products that enhance their well-being, and we're thrilled to offer our carefully curated flower lines to these new markets."
Trulieve's partnership with Black Buddha Cannabis marks a significant milestone in expanding the company's product offerings and supporting brands that align with Trulieve's commitment to wellness, innovation and quality. This collaboration is expected to resonate with customers who seek premium medical marijuana crafted with intention and care.
"We are excited to welcome Black Buddha Cannabis to our product lineup," said Trulieve's chief executive officer,
Kim Rivers. "Roz's inspiring story and her brand's dedication to healing through medical marijuana align perfectly with Trulieve's mission to provide high-quality, purpose-driven products to our customers."
Arizona and Pennsylvania will serve as the target markets for the initial launch of the partnership, a collaboration that underscores Trulieve's continuing commitment to offering high-quality and innovative products that cater to the diverse needs of its customers.
About Black Buddha Cannabis
Black Buddha Cannabis establishes a new paradigm for the industry as a black-owned, environmentally conscious, wellness-focused and social equity-driven brand. Black Buddha Cannabis' premiere lifestyle and wellness products will be found at leading dispensaries across the country through state-by-state brand partnerships with manufacturers, cultivators and operators. Currently available in Ohio, Nevada and Massachusetts, Black Buddha Cannabis expects to have products available in New Jersey in January, 2025.
About Trulieve Cannabis Corp.
Trulieve is an industry-leading, vertically integrated medical marijuana company and multistate operator in the U.S., with leading market positions in Arizona, Florida and Pennsylvania. Trulieve is poised for accelerated growth and expansion, building scale in retail and distribution in new and existing markets through its hub strategy. By providing innovative, high-quality products across its brand portfolio, Trulieve delivers optimal customer experiences and increases access to medical marijuana, helping patients and customers to live without limits. Trulieve is listed on the Canadian Securities Exchange under the symbol TRUL and trades on the OTCQX market under the symbol TCNNF.
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