Ms. Jane Hockman of Truss reports
TRUSS CBD USA, A MOLSON COORS AND HEXO CORP JOINT VENTURE, EXPANDS VERYVELL CBD BEVERAGES SEMI-NATIONALLY
Truss CBD USA, a joint venture (JV) by Molson Coors Beverage Company's Molson Coors Canada Inc. and Hexo USA Inc., a subsidiary of Hexo Corp., have expanded Veryvell, a line of hemp-derived cannabidiol (CBD) and adaptogen beverages. Following a successful Colorado launch in 2020, Truss CBD USA now expands Veryvell semi-nationally to be available in 17 states. Residents in the states of Alaska, Arkansas, Colorado, Connecticut, Florida, Iowa, Kentucky, New Jersey, New Mexico, New York, Ohio, Oklahoma, Oregon, Texas, Vermont, Virginia and West Virginia can now get Veryvell delivered right to their door through direct-to-consumer on-line purchase.
"Veryvell is a truly remarkable product poised at the forefront of an emerging category of beverages," said Jane Armstrong Hockman, Truss CBD USA general manager. "Truss successfully combined the extensive experience of Molson Coors and Hexo to create a great tasting, high-quality functional beverage line that resonated well with the Colorado consumer. We are thrilled to now provide individuals across the U.S. the opportunity to enjoy Veryvell as much as we do."
"Veryvell is another great example of our commitment to expanding beyond beer. We have continually backed up this ambition by developing strong partnerships and launching new products. And today, we're thrilled to be expanding Veryvell through our Truss JV," said Pete Marino, president of the emerging growth division for Molson Coors. "This demonstrates the progress we are making to transform Molson Coors into a true beverage company."
Designed to meet you in every mood, the Veryvell line offers non-alcohol, adaptogenic, hemp-derived CBD sparkling waters and unflavoured beverage drops. All Veryvell products use broad spectrum hemp and contain less than 0.3 per cent tetrahydrocannabinol (THC).
Veryvell CBD sparkling waters have a crisp taste, zero sugar and zero calories. The ready-to-drink beverages come in three premium flavours and feature 20 milligrams (mg) of high-quality CBD and adaptogens in each 12-ounce can:
Focus -- a combination of grapefruit and tarragon with ginseng and guarana;
Mind & Body -- a blend of strawberry and hibiscus with ashwagandha and elderberry;
Unwind -- a fusion of blueberry and lavender with ashwagandha and L-theanine.
Veryvell CBD beverage drops are a complete lineup of unflavoured, water soluble blends of CBD and adaptogens that give consumers the freedom to craft their own CBD beverage. Each bottle contains 500 mg of CBD. Drops also come in three offerings:
Focus -- CBD with Guarana;
Mind & Body -- CBD with Elderberry;
Unwind -- CBD with L-Theanine.
"Molson Coors and Hexo have built a great partnership in Truss and we are ready to expand on the success we have seen in both Canada and Colorado. We believe we have developed some of the highest-quality, most reliable brands in the market by utilizing our powered by Hexo technology and are excited to have the opportunity to share Veryvell with consumers across the U.S.," said Hexo chief executive officer and co-founder Sebastien St-Louis.
Veryvell is now available for purchase in 17 states and available in store at select Colorado retailers.
About Molson Coors Canada Inc.
For over two centuries, Molson Coors has been brewing beverages that unite people for all of life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel's Summer Shandy, Creemore Springs, Hop Valley and more, Molson Coors produces many beloved and iconic beer brands. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well.
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