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Molson Coors Canada Inc
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Close 2021-09-15 C$ 59.00
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Molson Coors to increase hard seltzer distribution

2021-09-16 09:36 ET - News Release

Mr. Matt Escalante reports


Molson Coors Canada Inc.'s Topo Chico Hard Seltzer will officially expand product distribution nationwide starting January, 2022.

Building on its launch footprint of nine states and seven metro areas, Topo Chico Hard Seltzer will deliver the refreshment and exotic flavours consumers have grown to love to all 50 states.

"Topo Chico Hard Seltzer came out of the gate extremely strong when we launched last spring, so we couldn't be more excited to bring this legendary hard seltzer to people across the country," said Matt Escalante, senior director of seltzers at Molson Coors. "We constantly hear drinkers asking when Topo Chico Hard Seltzer is coming to their market. Now we have an answer for them."

Inspired by the taste of Topo Chico Mineral Water, Topo Chico Hard Seltzer is crafted with minerals and natural flavours for a crisp, refreshing taste. Topo Chico Hard Seltzer is available in a four-flavour variety pack, which includes: strawberry guava, tangy lemon lime, exotic pineapple and tropical mango. Topo Chico Hard Seltzer also comes in 24-ounce singles, including strawberry guava and tangy lemon lime, and one 16-ounce single can in strawberry guava.

"We have loved to see the positive response from fans to the regional launch of Topo Chico Hard Seltzer from Molson Coors over the past several months," said Dan White, chief of new revenue streams, Coca-Cola North America operating unit. "We are excited that Molson Coors will make Topo Chico Hard Seltzer and other new innovations be made available across the country next year, giving more people the opportunity to try and become fans of this great brand."

About Molson Coors Canada Inc.

For over two centuries Molson Coors has been brewing beverages that unite people for all of life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel's Summer Shandy, Creemore Springs, Hop Valley and more, Molson Coors produces many beloved and iconic beer brands. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well.

Molson Coors is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York Stock Exchange and Toronto Stock Exchange. Molson Coors' environmental, social and governance strategy is focused on people and the planet, with a strong commitment to raising industry standards and leaving a positive imprint on the company's employees, consumers, communities and the environment.

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