Mr. Sam Garfinkel reports

TILRAY BRANDS CONDEMNS MISGUIDED PROHIBITIONIST MEASURES AND CHAMPIONS RESPONSIBLE HEMP REGULATIONS THAT KEEP CONSUMERS SAFE AND BUSINESSES THRIVING

Tilray Brands Inc. today released a statement regarding the hemp-related provision included in the recent United States government funding bill.

Tilray Brands stands united with a coalition of responsible operators representing some of the largest companies in the distribution and retail tiers of the alcohol and beverage industries in urging Congress to come together and establish sensible regulations for hemp-derived THC products. The company believes that prohibition and overly restrictive measures do not work as they only push products and American consumers into the shadows and empower unregulated actors selling high-dose, untested and unsafe products, while undermining responsible operators who uphold consumer trust and product safety.

Sam Garfinkel, senior vice-president, Tilray Brands, stated: "As a leader in the hemp industry, Tilray Brands strongly supports smart, forward-looking regulation -- not prohibitions that stifle innovation, threaten small businesses and restrict consumer choice. The hemp language buried within the government funding bill is misguided, out of touch with consumer interests and misplaced in legislation where it does not belong. Tilray is an established, trusted and reputable operator offering access to lower-dose hemp-derived THC beverages in a responsible way. Bad actors do not define the hemp industry. Hemp-derived THC beverages, like alcohol, are effect-based products that are already being regulated by states across the country to ensure they're manufactured, distributed and sold responsibly to adults. We urge Congress to collaborate with industry leaders to create a pathway forward -- one that protects consumers, supports small businesses, and delivers revenue to fund oversight and enforcement."

The company supports a federal baseline framework for hemp-derived THC product regulation paired with state flexibility to allow local adaptation. As part of a clear and practical federal standard, Tilray supports a cap of 10 milligrams of naturally derived delta-9 THC per serving for hemp-derived beverages. This threshold reflects responsible consumption, aligns with public safety objectives and provides clarity for both regulators and consumers. The company urges Congress to reject any bans as they would not eliminate hemp-derived THC products from the market but simply drive them underground and exacerbate the very safety issues policymakers seek to solve.

Hemp-derived THC beverages represent a $1-billion industry in the United States, driven by investments from small businesses, creating jobs for the American people and growth opportunities for farmers, manufacturers and retailers nationwide. According to a McLaughlin & Associates poll, over 70 per cent of Americans want hemp products to remain legal and available, underscoring strong public demand for fair and transparent regulation.

We seek Safe Harbor.