Mr. Michael Horan reports

BRECKENRIDGE DISTILLERY EXPANDS CALIFORNIA DISTRIBUTION WITH WINEBOW

Breckenridge Distillery, an award-winning craft distillery and spirits brand owned by Tilray Brands Inc., has made a strategic change in its California distribution approach, appointing Winebow, a respected national partner, to manage distribution responsibilities within the state.

Winebow, a trusted leader in nationwide beverage distribution, is now overseeing Breckenridge Distillery's full spirits collection across California -- including its celebrated bourbon whiskey, whiskey, rum, vodka, gin and newly launched tequila. Winebow's strong presence on the West Coast and dedication to exceptional service make them the perfect partner to help Breckenridge Distillery thrive and reach even more fans throughout the Golden State.

"This collaboration builds upon a longstanding and highly valued relationship, during which Winebow has consistently demonstrated excellence in representing our portfolio," says Michael Horan, Breckenridge Distillery executive vice president of sales. "We hold Winebow in the highest regard and deeply respect their go-to-market strategies, which align closely with our vision for growth. We are confident that this expanded partnership will drive significant momentum and strengthen our position in the California market."

Breckenridge Distillery remains committed to delivering premium craft spirits to California retailers and on-premise accounts. Winebow, with its existing Benicia facility and deep local relationships, will leverage its infrastructure to provide focused support in logistics, sales force coverage and retail activation.

About Breckenridge Distillery

Founded in Colorado in 2008, Breckenridge Distillery is the "world's highest distillery," and is best known for its award-winning blended bourbon whiskey, a high-rye mash American-style whiskey.

One of the most highly awarded distilleries in the United States, the Breckenridge Distillery is proudly a three-time Icons of Whisky and 10-time winner of Best American Blended winner at the World Whiskies Awards by Whisky Magazine and a four-time winner of Colorado Distillery of the Year by the New York International Spirits Competition. Most recently, Breckenridge Port Cask Finish was named World's Best Finished Bourbon at the 2024 World Whiskies Awards, joining Breckenridge High Proof, named World's Best Blended Whiskey and Breckenridge Gin, named World's Best Compound Gin at the World Gin Awards by Gin Magazine. Breckenridge spirits have been awarded six Double Golds at the San Francisco World Spirits Competition.

The Breckenridge Distillery is more than award-winning spirits, offering an immersive guest experience. Named as one of the country's Top Visitor Attractions by Whisky Magazine, guests can dine at their award-winning restaurant, enjoy show-stopping cocktails, learn about their highly awarded spirits with an in-depth tasting and get an inside look at their active production facility. New to the distillery, guests have the opportunity to blend their own whiskey as they learn the inner workings of whiskey production.

About Tilray Brands Inc.

Tilray Brands is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, New Zealand and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness and entertainment, elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

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