Ms. Rebecca Morgan reports

MANITOBA HARVEST AND WHOLE FOODS MARKET COLLABORATE TO LAUNCH NEW PROTEIN-PACKED, HEMP+ SUPERFOOD SMOOTHIE BOOSTERS

Manitoba Harvest, the global leader in hemp foods and a wellness business by Tilray Brands Inc. has expanded its protein-packed Hemp+ portfolio to introduce three herbal-infused smoothie boosters: Manitoba Harvest Hemp+ Mood, Manitoba Harvest Hemp+ Energy and Manitoba Harvest Hemp+ Immunity, now exclusively available at select Whole Foods Market stores nationwide.

As a global pioneer in protein-packed, seed-based foods, Manitoba Harvest is developing new ways for individuals to add superseeds to their routine and easily incorporate plant-based superfoods. By combining invigorating and effective herbal extracts with the unique macronutrients of hemp, which delivers seven grams of protein and three grams of fibre per 15-gram serving, Manitoba Harvest offers consumers simple and holistic solutions for overall well-being.

"At Manitoba Harvest, we know that consumers are looking for ways to support their health and well-being without overwhelming their mental load," said Rebecca Morgan, senior director of marketing for Manitoba Harvest and Tilray Wellness. "We want to be a go-to resource for functional, health-focused products that are easily integrated into everyday routines. Hemp is a perfect smoothie companion with other superfoods, and we're excited to debut these new herbal blends for enhanced energy, mood and immunity -- some of the biggest wellness priorities."

New Manitoba Harvest Hemp+ power blends include:

• Manitoba Harvest Hemp+ Mood: Find balance with a unique, mood-supporting blend of organic hemp, ashwagandha and lemon balm. Containing seven grams of protein and three grams of fibre per serving, Hemp+ Mood provides all the nourishment benefits of hemp with calming ingredients to help achieve a sense of balance.
• Manitoba Harvest Hemp+ Energy: Energize your routine with organic hemp, guarana and caffeine. Hemp+ Energy is packed with the nourishment benefits of hemp, containing eight grams of protein and three grams of fibre per serving with six essential vitamins and minerals.
• Manitoba Harvest Hemp+ Immunity: Boost smoothies with immunity-supporting ingredients such as hemp, elderberry, beet powder and acerola cherry. Ingredients in this unique blend contain all the protein and fibre you have come to expect from organic hemp, paired with ample antioxidants, vitamin C, zinc, copper and iron, which help support immune health.

Reinforcing Manitoba Harvest quality standards, each of the new Hemp+ blends features Regenerative Organic Certified (ROC) ground hemp and is Non-GMO Project verified, kosher and vegan. Manitoba Harvest Hemp+ Mood, Hemp+ Energy and Hemp+ Immunity blends are now available exclusively at select Whole Foods Market stores nationwide and on the Manitoba Harvest website.

About Manitoba Harvest

Manitoba Harvest is a pioneer and leader in branded hemp-based foods and is recognized as a certified B corporation and the first Canadian food company to attain a Carbonzero certification. Taking the seed-to-shelf approach since 1998, Manitoba Harvest is committed to quality, sustainability and consumer wellness. With an extensive product portfolio of hemp hearts (shelled hemp seed), whole and ground flaxseed, hemp protein, hemp protein blends, hemp wellness bars, hemp granola, and hemp oil, Manitoba Harvest products are sold globally and in approximately 17,000 retail stores across North America.

About Tilray Brands Inc.

Tilray Brands is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness and entertainment, elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

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