Ms. Carrie Shafir reports

TILRAY BEVERAGES LAUNCHES CRUISIES, A NEW LINE OF READY-TO-DRINK COCKTAILS

Tilray Brands Inc.'s Tilray Beverages, the U.S. beverage division of Tilray Brands, is releasing Cruisie, a new line of refreshing, ready-to-drink cocktails designed to enhance summer vibes.

Cruisies' initial product lineup includes:

• Blood Orange Vodka Soda: The vibrant zest of blood orange is expertly blended with smooth vodka to create a refreshing beverage suitable for any occasion.

• Golf Tea: The perfect blend of smooth vodka, refreshing tea and tart lemonade. A non-carbonated delight designed for relaxation on or off the course.

• Cuba Libre: The classic taste of a rich rum, crisp cola and a hint of lime for a refreshing escape.

"Cruises are an exciting addition to our portfolio of craft brands because they, taste good, are not too strong, and fit our customers' social lifestyles," says Carrie Shafir, senior brand director at Tilray Beverages East Coast Brands. "We are launching Crusies on Long Island's East End this summer with plans to expand far beyond the Northeast."

All Cruisies flavours are available in four-packs of 12-ounce cans with 6 per cent alcohol by volume (ABV). Cruisies are now available at wine and spirits retailers and on-premise accounts across Long Island, New York. Plans to expand in the fall by leveraging Tilray's best-in-class distribution network are under way, with new products expected in 2026.

About Cruisies

Cruisies is a line of ready-to-drink spirits-based cocktails from Tilray Beverages.

About Tilray Brands Inc.

Tilray Brands is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness and entertainment, elevating lives through moments of connection.

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