Mr. Moo Eakin reports

10 BARREL BREWING CO. AND SCOUT CAMPERS UNVEIL CAMP COLDIE: THE ULTIMATE ADVENTURE BEER

10 Barrel Brewing Co., a Tilray Brands Inc., craft beer brand, has introduced Camp Coldie, 10 Barrel Brewing's highly crushable, new 5 per cent IPA (India pale ale) brewed in partnership with Scout Campers. Perfect for making a living and doing the best you can, Camp Coldie was born a rambling can.

To put the "camp" in Camp Coldie, 10 Barrel Brewing teamed up with the overland experts at Scout -- the Pacific Northwest's leading innovator in truck campers. The result? Not just your new favourite beer but an entirely new way to IPA. Camp Coldie rings of a classic West Coast IPA, but with a lower ABV (alcohol by volume) that will not leave you aching. Medium bodied, subtly sweet and balanced with gentle bitterness, Camp Coldie packs tropical notes of citrus, mango and grapefruit. Brewed with hops from Scout's hometown in Yakima, Wash., it is a pure-bred Pacific Northwest brew that scratches the IPA itch without filling you up on the first beer. In line with 10 Barrel's mantra -- "drink beer outside" -- Camp Coldie is an homage to overlanding and camping, a beer tailor made for that special moment when you reach your destination after a long day of road tripping. As the newest member of the HopBurst family, Camp Coldie is here for the long haul.

"Scout quickly became the perfect choice for 10 Barrel when looking for the right partner to launch Camp Coldie. Our two brands are aligned in our love for the outdoors and a sense of togetherness," said Moo Eakin, brand manager at 10 Barrel Brewing. "When the day's done, crack a Camp Coldie, kick back and stay put. Your camper's home, and the beer's cold."

Like Scout Campers' ultralightweight, go-anywhere truck campers, Camp Coldie is all about innovation, staying mobile and getting outside. Whether postride, apres ski or kicking back on the bumper after a long haul, this beer is made to go wherever the road takes you, especially if that road is Highway 41.

To celebrate Camp Coldie's public debut, Scout Campers is giving away $25,000 toward your dream Scout Camper and a 10 Barrel prize pack. Follow Scout Campers and 10 Barrel Brewing on Instagram to learn how to enter.

About Tilray Brands Inc.

Tilray Brands is a global lifestyle and consumer packaged goods company at the forefront of beverage, cannabis and wellness industries with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness and entertainment, elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and wellness and create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

About 10 Barrel Brewing Co.

10 Barrel Brewing is a craft brewery based in Bend, Ore., featuring innovative beers brewed locally at each of its four brew pub locations in Bend, Portland and Boise. 10 Barrel has one simple mindset: brew beer, drink beer and have fun doing it.

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