Mr. Jared Simon reports

TILRAY WELLNESS COLLABORATES WITH WHOLE FOODS MARKET TO RELAUNCH HI*BALL ENERGY DRINKS INTO NATIONAL US RETAIL

Tilray Wellness, the better-for-you food and beverage division of Tilray Brands Inc., is expanding its collaboration with Whole Foods Market this spring by reintroducing a beloved energy brand -- Hi*Ball Energy -- into U.S. retail distribution. Made with zero calories and zero sugar, Hi*Ball supports sustained energy without compromises.

Hi*Ball Energy makes a comeback

Once a staple for Whole Foods Market and natural channel consumers, Hi*Ball Energy was a pioneer in the sustained energy movement. Following years of softening trends, Hi*Ball was acquired by Tilray Brands, which immediately began revitalizing the brand on e-commerce. The portfolio is now experiencing 68-per-cent growth in the past six months on Amazon.com, and the brick-and-mortar launch plan is expected to accelerate that momentum.

"When Hi*Ball Energy joined our Tilray Brands Inc. family in 2024, Whole Foods Market immediately took notice," stated Jared Simon, president of Tilray Wellness. "Their shoppers were disappointed to lose Hi*Ball Energy after years of brand loyalty. Thankfully, our reliability and quality as an innovation brand gave Whole Foods Market the confidence to restore this important consumer relationship. We look forward to welcoming these consumers back into the brand."

Clean energy without compromise

Hi*Ball sparkling energy seltzer waters are better-for-you alternatives to traditional energy drinks. Unlike most energy drinks, Hi*Ball sparkling energy seltzer waters are made without preservatives and sweeteners and provide essential nutrients.

Each 16-ounce can features:

• 160 milligrams of organic caffeine;
• 50 milligrams of organic guarana;
• 50 milligrams of organic ginseng;
• B vitamins (B3, B5, B6 and B12).

Availability

Hi-Ball Energy is now available at Whole Foods Market stores nationwide in 16-ounce 12-count retail cases. The brand will relaunch with four bestselling flavours:

• Grapefruit;
• Blood orange;
• Blackberry;
• Wildberry.

Additional natural channel and retail distribution is available through UNFI and KeHe Distributors.

About Tilray Brands Inc.

Tilray Brands is a global lifestyle and consumer packaged goods company at the forefront of beverage, cannabis and wellness industries with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness and entertainment, elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and wellness and create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

We seek Safe Harbor.