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HIT REFRESH IN THE NEW YEAR WITH TILRAY'S PREMIUM NON-ALCOHOL BEVERAGE LINEUP

Tilray Brands Inc. has invited you to celebrate the new year with its refreshing non-alcoholic beverages from Liquid Love, Herb & Bloom, Happy Flower, Runner's High, and Montauk Brewing Company.

Liquid Love sparkling water brings triple-filtered hydration with electrolytes and B vitamins for a crisp and clean experience with environmentally conscious packaging. Plus, five cents is donated to non-profit causes focused on clean water and conservation for each sold to support a healthier and happier planet. Liquid Love comes in a series of four delicious natural flavours.

• Liquid Love Sparkling Grapefruit: zesty and invigorating, with the tangy freshness of grapefruit;
• Liquid Love Sparkling Lemon + Lime: natural ginseng and guarana extracts complement classic citrus flavour;
• Liquid Love Sparkling Ginger and Prickly-Pear: exotic sweetness of prickly pear with the warm, spicy notes of ginger;
• Liquid Love Sparkling Wildberry: bursting with vibrant tart notes of wild berries.

Herb & Bloom -- Elevate your mocktail game with Herb & Bloom, a super-premium line featuring a blend of refreshing fruit notes with five milligrans of hemp-derived Delta-9 THC per can. Providing a smooth balanced experience, Herb & Bloom is the choice for a relaxing social evening. Savor the reimagined classic tastes and celebrate any moment.

• Herb & Bloom Non-Alcoholic Margarita: The brightness of citrus flavour balanced with a hint of sweetness. Make it your own by garnishing it with an herbal twist.
• Herb & Bloom Non-Alcoholic Strawberry Daiquiri: Reimagining the classic rich and ripe juicy strawberry flavour of the original daiquiri. Add a sugar rim to complement the fruity notes.
• Herb & Bloom Non-Alcoholic Peach Bellini: Luscious, sweet refreshing peach flavour. Garnish with some fresh fruit or edible flowers for an added hint of sophistication.

Happy Flower -- Get out of your head and into the moment with Happy Flower, a delightful trio of hemp-derived Delta-9 THC cocktails. Happy Flower offers a relaxing and refreshing social experience, with five mg of hemp-derived THC in every uplifting, bubbly beverage.

Happy Flower comes in three varieties:

• Margarita Non-Alcoholic THC Cocktail;
• Strawberry Daiquiri Non-Alcoholic THC Cocktail;
• Peach Bellini Non-Alcoholic THC Cocktail.

Runner's High is created with the active social running community in mind. Bringing an elevated craft offering to the fast-growing non-alcoholic beverage space, each brew is a unique blend of natural ingredients to support and lift hop terpenes to deliver a premium beer-like experience, alcohol-free, without compromising taste.

• Golden Wheat: Featuring a bright golden to orange colour with a white-collar foam, its aroma is a refreshing mix of orange, pine needles and pink grapefruit. The taste offers a balanced blend of slight sweetness, orange zest, clean bitterness and black tea notes.
• Raspberry Wheat: A refreshingly crisp brew with a bright ruby-red colour and off-white to slightly pink head, with a hazy American wheat base, its aroma is rich ripe raspberries and kush terpenes for a mild, sweet finish.
• Dark Chocolate: Boasting a rich dark brown appearance, this brew is reminiscent of a stout or porter, with an off-white to tan creamy foam, its aroma is a decadent blend of moist chocolate cake, cocoa beans and kush terpenes.

Montauk Brewing Company's N.A. IPA is the brand's first-ever full-flavoured non-alcoholic brew which debuted in spring 2024. Montauk's N.A. IPA is for those who want the experience of drinking a great-tasting IPA, but without the aftereffects of traditional beers.

Montauk N.A. IPA: Meticulously brewed to the same high standards as its alcoholic counterparts, this well-balanced brew blends the clean bitterness of hops with a subtle sweetness. Crafted with Citra, Mosaic and a blend of Cryo hops, it offers a fresh aroma of orange and pink grapefruit with less than 0.5-per-cent ABV (alcohol by volume).

Products mentioned are produced for and marketed, respectively, by American Beverage Crafts, Tilray Alternative Beverages, Tilray Wellness and Montauk Brewing Company. For more information, check out each brand's website and dive deeper into a world of flavours in the new year.

About Tilray Brands Inc.

Tilray Brands is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America. The company is leading as a transformative force at the nexus of cannabis, beverage, wellness and entertainment, elevating lives through moments of connection. Tilray's mission is to be a leading premium-lifestyle company with a house of brands and innovative products that inspire joy and wellness, as well as create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

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