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TILRAY ALTERNATIVE BEVERAGES UNVEILS HERB & BLOOM: A CUTTING-EDGE ERA OF HEMP-DERIVED DELTA-9 THC BEVERAGES

Tilray Brands Inc. has officially launched Herb & Bloom, a line of ready-to-drink, non-alcoholic, effervescent beverages that are cocktail inspired. Herb & Bloom's initial launch of beverages are infused with five milligrams of carefully sourced, natural, hemp-derived Delta-9 THC.

Herb & Bloom's Art Deco design reflects timeless sophistication. Its stylish and elegant collection is designed to evoke the art and golden age of cocktails. Herb & Bloom's visual aesthetic is only the start. Inside each can is a harmonious blend of refreshing fruit flavours, creating a smooth and balanced drinking experience. The initial launch features three reimagined classic flavours for any occasion, including:

• Herb & Bloom non-alcoholic margarita: This exquisite blend captures the essence of bright citrus notes, perfectly balanced with a hint of sweetness. Personalize your drink by garnishing with an herbal twist -- try a sprig of fresh mint, basil, rosemary or any herb to enhance the aromatic appeal.
• Herb & Bloom non-alcoholic strawberry daiquiri: A refined take on an old-school classic, this concoction is rich with ripe juicy strawberry flavour. Add a sugar rim to complement the fruity notes for an extra touch of indulgence.
• Herb & Bloom non-alcoholic peach bellini: Savour the luscious, sweet peach flavour with this refreshing bellini. Garnish with fresh fruit or edible flowers for an added hint of sophistication and visual appeal.

Toast to any celebration with Herb & Bloom. Later this season, the brand will be launching additional 10-milligram options in select markets, expanding its line of timeless non-alcoholic beverages.

About Herb & Bloom

Herb & Bloom embraces a new take on timeless classics. Made with 100 per cent naturally derived Delta-9 THC and thoughtfully curated flavours, Herb & Bloom elevates the mocktail experience to new heights.

With options of five milligrams and 10 milligrams THC, premium ingredients, and a slight effervescence, Herb & Bloom offers an unrivalled experience to usher in a new era of beverages.

Welcome to a world blooming with possibility.

About Tilray Brands Inc.

Tilray Brands is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness and entertainment, elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and wellness and create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

We seek Safe Harbor.