Mr. Blair MacNeil reports

TILRAY CANADA LAUNCHES THC BEVERAGE HOLIDAY CAMPAIGN FEATURING XMG AND MOLLO BRANDS FOR FESTIVE SEASON CELEBRATIONS

Tilray Brands Inc. has begun a new holiday campaign spotlighting a series of cannabis-infused beverages from two of its renowned beverage brands, XMG and Mollo. This holiday season, XMG and Mollo invite consumers to explore a new tradition with their unique cannabinoid combinations and premium formulations from sodas, non-alcoholic brews and seltzers to elevate the season's festivities.

Featured XMG and Mollo infused beverages for the holiday season:

• XMG Cream Soda (10 milligrams THC (tetrahydrocannabinol)) -- the brand's No. 1 selling beverage nationally, featuring the original dreamy blend of vanilla and caramel flavours in a 355-millilitre can;
• XMG Zero Cherry Cola (10 milligrams THC) -- a refreshing rollercoaster of nostalgic cherry cola vibes; this is peak refreshment in a bubbly beverage that will leave your taste buds tingling; with nanoemulsified THC, XMG has elevated the fizzy, nostalgic magic of cherry cola in 355-millilitre cans great for consuming when relaxing or unwinding after a long day;
• Mollo 10 (10 milligrams THC and 10 milligrams CBG (cannabigerol)) -- this first-of-its-kind cannabis brew was one of the first drinks to hit the ground running for Mollo; it is double brewed for a well-balanced taste, serving up a classic clean and crisp, non-alcoholic lager profile best served in a chilled glass;
• Mollo Pineapple Seltzer (10 milligrams THC and 20 milligrams CBG) -- the seltzer revolution continues with Mollo's latest innovations; best sipped slowly, Mollo seltzers are nanoemulsified, cannabis-infused, non-alcoholic beverages formulated with high-purity THC and high CBG content; take a sip of the tropics with Mollo's pineapple flavour.

Blair MacNeil, president, Tilray Brands Canada, said: "Tilray's dedication to innovation and consumer satisfaction shines through with our latest holiday campaign featuring the tasty offerings of XMG and Mollo. Both brands have been consistent favourites among Canadian consumers. With their unique cannabinoid combinations and premium formulations, these drinks highlight our commitment to delivering diverse, high-quality brand experiences that bring consumers together for unforgettable moments."

XMG continues to dominate the ready-to-drink cannabis beverage space with its new releases from XMG Zero and XMG+, providing consumers with a variety of flavours and cannabinoid options to explore.

About XMG

XMG is the No. 1 cannabis beverage brand in Canada focused on delivering high intensity and full flavour. Every beverage is maxed out at 10 milligrams of nanoemulsified THC for a powerful and fast-acting experience. XMG is bold and unapologetic; its mission is to be straight up, bold and rebellious in creating beverages that are unique, intense and fun. With multiple product lines ranging from XMG+, with naturally occurring caffeine, to XMG Zero, with zero calories and zero sugar, and a range of flavours across nostalgic sodas and refreshing fruit flavours, there is something for everyone and every occasion.

About Mollo

Mollo was one of the first cannabis-infused beverages launched in the Canadian market and continues to be a top-five beverage brand nationally. Mollo is dedicated to crafting beverages for every social occasion and to offering Canadians healthier alternatives to alcohol-based beverages. Mollo is inviting, easygoing and confident in helping consumers slow down and take it all in where chilling and connecting are the focus. Mollo 10 continues to be the top beer-analogue cannabis-infused beverage in the market, and Mollo has launched ciders and seltzers so that Canadians can have a variety of non-alcoholic options for every season and celebration.

About Tilray Brands Inc.

Tilray Brands is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness and entertainment, elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

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