Mr. Ryan Workman reports

BRECKENRIDGE BREWERY AND UNIVERSITY OF COLORADO ATHLETICS COLLABORATE ON NEW LIMITED-EDITION CRAFT BEER

Breckenridge Brewery, a subsidiary of Tilray Brands Inc., has entered a collaboration with the University of Colorado Athletics to bring fans a special edition of its beloved Juice Drop Hazy IPA in a new 19.2-ounce limited-edition can. This exciting partnership celebrates Colorado's rich traditions in both craft beer and collegiate athletics, offering Buffs fans the perfect way to enjoy game day in style. This exciting partnership celebrates Colorado's rich traditions in both craft beer and collegiate athletics, offering Buffs fans the perfect way to enjoy game day in style.

The new limited-edition can designs feature the iconic CU Buffaloes logo alongside Breckenridge Brewery's Juice Drop Hazy IPA branding, making it a must-have collectible for both beer enthusiasts and Buffs supporters alike. With a bold, vibrant taste that perfectly embodies the Buffs' spirit, Juice Drop's tropical, citrus-forward flavour profile is sure to be a hit at tailgates, watch parties and more.

"We have proudly been the Buffs' craft beer partner for four years," stated Ryan Workman, the brand director at Breckenridge Brewery. "The process of creating a co-branded craft beer label with them has been a great experience. The Buffs boast an incredible fanbase and our collaborative beer, Juice Drop, has now become one of our signature brews. This partnership has allowed us to bring our beer to Buffs fans in an enjoyable and unique way, combining our shared enthusiasm for CU athletics."

Breckenridge Brewery and Colorado Athletics worked closely to develop this partnership with athletics multimedia rights holder Buffalo Sports Properties, the locally based team of Learfield -- the media and technology company powering college athletics -- and CLC, a division of Learfield and Colorado's exclusive trademark licensing agent.

The limited-edition Juice Drop Hazy IPA 19.2-ounce cans will be available for a short time only at select retailers across Colorado, including those in Boulder and surrounding areas. Fans are encouraged to grab their cans before they're gone and cheer on the Buffaloes football team this season. Sko Buffs!

About Tilray Brands Inc.

Tilray Brands is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is changing people's lives for the better -- one person at a time -- by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and well-being. Tilray's mission is to be the most responsible, trusted and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality and beloved brands that address the needs of the consumers, customers and patients we serve. A pioneer in cannabis research, cultivation and distribution, Tilray's unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

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