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Tilray's Breckenridge talks Dad's Stash whisky release

2024-10-29 10:25 ET - News Release

Mr. Bryan Nolt reports

BRECKENRIDGE DISTILLERY AND FLAVIAR PARTNER TO RELEASE DAD'S STASH WHISKEY IN SUPPORT OF NO-SHAVE NOVEMBER, RAISING FUNDS FOR FIGHT COLORECTAL CANCER (FIGHT CRC)

Breckenridge Distillery, one of the most awarded craft distilleries in the United States and a subsidiary of Tilray Brands Inc., has teamed up with Flaviar to launch its newest creation, Dad's Stash whisky. This limited-edition whisky is available to purchase now to support No-Shave November and raise funds for the awareness and treatment of colon and rectal cancers amongst men worldwide.

"This partnership is more than a whisky collaboration," said Bryan Nolt, founder and chief executive officer at Breckenridge Distillery. "By teaming up with No-Shave November, we're raising a glass -- and funds -- for men's cancer research, and, together, we will make a real impact."

This year's Dad's Stash is the second iteration of the Breckenridge x Flaviar blend. In 2023, Breckenridge Distillery hosted 20 Flaviar father-figure members at the brewery, where guests had the opportunity to blend the first-ever Dad's Stash whisky.

"We are proud to be teaming with Breckenridge Distillery for this limited release of Dad's Stash," said Grisa Soba, co-founder at Flaviar. "We are also joining them in raising colon and rectal cancer awareness by spreading the word among our members, so that good times can last."

This year's Breckenridge Dad's Stash whisky is 86 proof with an aroma of black walnut, leather and hints of tobacco as well as a palate of chocolate and vanilla, leading to a balance creamy caramel and oak finish. The whisky will be exclusively available on the Flaviar website and the Caskers website for $44.99, with a donation of all sales going to No-Shave November.

Breckenridge Distillery and Flaviar encourage everyone to partake in No-Shave November by growing out their hair for the month. This year, proceeds from No-Shave November will benefit Fight CRC, a non-profit dedicated to raising awareness and funds for colorectal cancer research, education and prevention. Founded by advocates and survivors, Fight CRC empowers patients and their families through vital resources and support.

"Together, we can make a difference in the fight against colorectal cancer," said Brett Hartigan, donor relations manager at Fight CRC. "No-Shave November is not just about growing hair; it's about raising awareness and funds for critical research and support. We are grateful to Breckenridge Distillery and Flaviar for their partnership in this initiative, which helps empower patients and families in our community."

About Breckenridge Distillery

Founded in Colorado in 2008, Breckenridge Distillery is the world's highest distillery and is best known for its award-winning blended bourbon whisky, a high-rye mash American-style whisky.

One of the most highly awarded distilleries in the United States, Breckenridge Distillery is proudly a three-time winner of Icons of Whisky and 10-time winner of Best American Blended at the World Whiskies Awards by Whisky Magazine and a four-time winner of Colorado Distillery of the Year by the New York International Spirits Competition. Most recently, Breckenridge Port Cask Finish was named World's Best Finished Bourbon at the 2024 World Whiskies Awards, joining Breckenridge High Proof, named World's Best Blended Whisky, and Breckenridge Gin, named World's Best Compound Gin at the World Gin Awards by Gin Magazine. Breckenridge spirits have been awarded six Double Golds at the San Francisco World Spirits Competition.

Breckenridge Distillery is more than award-winning spirits, offering an immersive guest experience. Named as one of the country's top visitor attractions by Whisky Magazine, guests can dine at its award-winning restaurant, enjoy show-stopping cocktails, learn about its highly awarded spirits with an in-depth tasting and get an inside look at its active production facility. New to the distillery, guests can blend their own whisky as they learn the inner workings of whisky production.

Breckenridge Distillery is a subsidiary of Tilray Brands, a leading global cannabis lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live its very best life.

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