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Tilray Brands Inc
Symbol TLRY
Shares Issued 648,388,146
Close 2024-09-25 C$ 2.27
Market Cap C$ 1,471,841,091
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Tilray Brands rolls out Shock Top LiiT Hard Iced Tea

2024-09-26 11:01 ET - News Release

Mr. Ryan Workman reports

SHOCK TOP'S BOLD NEW HARD ICED LIIT TEA IS HERE

The Shock Top Company, a subsidiary of Tilray Brands Inc., has introduced its latest innovation: Shock Top LiiT Hard Iced Tea. With a robust 9-per-cent alcohol content by volume, this hard iced tea is designed to keep the good times rolling even as the days get shorter.

This is not your grandma's iced tea. Shock Top's LiiT packs a punch with bold flavours and a refreshing twist that is perfect for those who are not quite ready to let go of summer. Think of it as your new go-to companion for all things fall -- from tailgates to bonfires -- LiiT is the beverage that will keep your spirits high as temperatures drop.

Launching nationwide today, Shock Top LiiT Hard Iced Tea will be available in original, peach tea and raspberry tea flavours. Customers can now snag it in stores in 19.2-ounce single cans and 12-ounce 12-pack variety packs starting in early October. If you are squeezing every last bit of sun rays and good times that are left of the summer season, LiiT is here to ensure you do it with a kick.

"LiiT is bold, refreshing and stands out during fall releases. We're making sure our fans have the perfect drink to extend their summers," said Ryan Workman, brand director at Shock Top.

Shock Top LiiT is here to remind everyone that just because summer is over does not mean the fun has to be. So, grab a can, raise it high and keep the party going.

About The Shock Top Company

Founded in 2006 with the launch of its iconic Belgian White Ale, Shock Top brews bold, delicious beer that is perfect for those who crave flavour and fun. With a flair for the unexpected, Shock Top creates exciting twists on classic styles. From the legendary Belgian White to the refreshing Lemonade Shandy and the new fruit flavours of Mango Wheat and Blueberry Wheat, the Shock Top lineup is all about living life unfiltered and breaking out of the mundane.

About Tilray Brands Inc.

Tilray Brands is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness and entertainment, elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

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