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TILRAY BRANDS LEVERAGES HEMP AND BEVERAGE SCALE TO LAUNCH HEMP-DERIVED DELTA-9 THC DRINKS IN KEY MARKETS ACROSS THE UNITED STATES

Tilray Brands Inc., through its newly formed Tilray Alternative Beverages business unit, has unveiled its portfolio of hemp-derived delta-9 THC (tetrahydrocannabinol) (HDD9) beverages to launch in key markets across the United States, beginning in October, 2024. Tilray's lineup of HDD9 drinks include premium mocktails, seltzers and sparkling drinks made with high-quality hemp extracts and ingredients that provide consumers with a familiar, convenient and delicious way to relax and unwind.

Tilray Brands is a leader in the cannabis, hemp and beverage industries, driving innovation and paving the way for a new era of consumer products. With the leading branded hemp food business in North America and the fifth-largest craft beer business in the U.S., Tilray's team of hemp and beverage experts have conducted extensive research and product testing to develop a portfolio of HDD9 brands and products that meet the company's high standards for quality, safety and experience.

As consumers seek out new and alternative adult beverages, Tilray is strategically entering the growing HDD9 beverage category in the U.S. market with a consumer-centric model that targets different occasions across various consumer audiences and price segments. Tilray's inaugural portfolio of HDD9 brands includes 420 Fizz, Herb & Bloom, Fizzy Jane's and Happy Flower. Additionally, Tilray plans to introduce other HDD9 brands and product categories later this year.

420 Fizz is a sleek and modern brand built off Tilray's iconic 420 beverage platform. Enhanced with five-milligram HDD9 per can, 420 Fizz is an exciting new seltzer with a refreshing taste.

Herb & Bloom, a super-premium mocktail, offers a unique way to experience timeless classics with its harmonious blend of refreshing fruit notes infused with five-milligram HDD9 per can. Each drink is crafted for a smooth and balanced experience, resulting in a delicious taste. Welcome to a world blooming with possibilities.

Fizzy Jane's is a light and delicious seltzer with five-milligram HDD9 per can and three classic flavours: blackberry, blood orange and vanilla. A nostalgic brand created for the curious consumer.

Happy Flower is inspired by classic cocktails, with a citrusy margarita, a juicy strawberry daiquiri, and a bubbly and fruity peach bellini. Each Happy Flower cocktail contains five-milligram HDD9 THC per 12-ounce can and provides a new way for consumers to relax and unwind in a format that's familiar, convenient and delicious. Tilray will launch Happy Flower in partnership with Emergent Beverage in the Texas and Louisiana markets.

Tilray's portfolio of HDD9 beverages offers consumers carefully formulated products for a smooth and balanced experience, providing a new and responsible way to enjoy adult alternative products. This initial offering is just the beginning of Tilray's strategic approach to capitalize on the growing demand for alternative adult beverages and the HDD9 beverage market. Twenty-one-plus only. Always enjoy responsibly.

About Tilray Brands Inc.

Tilray Brands is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness and entertainment, elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

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