Mr. Kevin Anderson reports

CRAFT CANNABIS BRAND, BROKEN COAST, LAUNCHES LATEST ARTISANAL STRAIN, 'MILK & COOKIES' FOR AVID INDICA ENTHUSIASTS

Tilray Brands Inc. premium cannabis brand Broken Coast has released its latest small-batch flower strain, Milk & Cookies, joining the brand's renowned craft cannabis portfolio of Cherry Cheesecake, EmergenZ, Sour OG, Holy Grail Kush and Amnesia Haze. This potent indica strain features sweet vanilla and nutty earthy flavours, making it the perfect choice for unwinding after a long day or sharing with friends.

"We are excited to add Milk & Cookies to our premium cannabis strains lineup," said Kevin Anderson, master grower at Broken Coast. "Crafted with care, this small-batch strain offers a warm and comforting experience with a potent punch, making it a perfect choice for passionate indica lovers. We're proud to share this latest addition with our community and can't wait to see how they enjoy it."

Classic and comforting, Broken Coast's Milk & Cookies is a Cookies & Cream x Triple OG cross, thickly blanketed in milky trichomes and cultivated with meticulous care, ensuring each small batch meets the highest standards. The cannabis plants are nurtured in strain-specific conditions to optimize their potential, inspected for optimal purity, hang dried, carefully hand trimmed, cold cured and hand packaged.

Broken Coast's Milk & Cookies flower is available in Canada across select regions and licensed retailers, including British Columbia and Alberta, and will soon be available in Ontario, Manitoba and Saskatchewan this fall, with further expansion nationwide. In prerolls, Milk & Cookies can be found in Ontario in five-piece packs of 0.5 gram and three-piece packs of 0.5 gram in Alberta.

About Broken Coast

Broken Coast is raising the standard for craft cannabis through the relentless pursuit of purity. With late nights and long days, it is an incurable obsession with pursuing the purest, most quintessential expression of the plant that began in 2013 on the pristine coast of Vancouver Island and continues to inspire the brand every single day. Milk & Cookies is the latest addition to Broken Coast's stellar craft flower lineup, including Cherry Cheesecake, EmergenZ, Sour OG, Holy Grail Kush and Amnesia Haze.

For Broken Coast, striving for purity is not a sprint; it is an infinite marathon. Broken Coast believes patience is a virtue and the brand knows real quality cannot be rushed. That is why Broken Coast takes its time phenohunting through thousands of plants, unsatisfied until Broken Coast discovers the most exceptional expressions of genetics. It is why Broken Coast monitors its grow rooms for temperature, airflow, nutrition and humidity; and why Broken Coast adheres to strict procedural and environmental protocols to maximize purity, quality and customer satisfaction.

This uncompromising, unrelenting pursuit ensures Broken Coast grows big, beautiful buds that deliver quality you can see, smell and taste. Creating pristine, high-quality cannabis takes care and time, which is why Broken Coast takes its time in the pursuit of purity.

About Tilray Brands Inc.

Tilray Brands is a leading global lifestyle and consumer packaged goods company (with operations in Canada, the United States, Europe, Australia and Latin America) that is leading as a transformative force at the nexus of cannabis, beverage, wellness and entertainment, elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

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