Mr. Blair MacNeil reports

SOLEI LAUNCHES NEW THC INFUSED SPARKLING BEVERAGES AND TOPICALS

Tilray Brands Inc. has expanded its Solei cannabis product lineup. With the positive receptivity from its first initial launch of beverages last summer of 2023, Solei has launched two additional infused sparkling beverages with a focus on lower THC (tetrahydrocannabinol) and dominant CBD (cannabidiol) and CBG (cannabigerol) cannabinoids that now come in blood orange and dark cherry. For on-the-go convenience and active lifestyles, the new Solei extra-strength deep tissue stick features a refreshing cinnamon scent with a 1:1 balance of THC and CBD, targeting the support of rest and recovery. From new beverages to topicals, Solei sets the tone for what is to come next for its innovation as the brand builds its core offerings within growing cannabis categories for avid cannabis wellness enthusiasts across Canada.

"It's amazing to see Solei continue to evolve into the cannabis wellness brand that it is. Launching the beverages for the first time last summer, we were thrilled to introduce products that we knew Solei's consumers would naturally gravitate toward. Fast forward a year later, its new selection offers products that our team is proud to bring to life, and it makes us that much more excited to share the latest from Solei. With these new launches and recent innovations from beverages to new topicals, Solei aims to truly cater to an audience that seeks products for their everyday well-being," said Blair MacNeil, president of Tilray Canada.

The new infused sparkling beverages

Solei's refreshing sparkling beverages in blood orange and dark cherry are both made with real fruit juice. The blood orange flavour features five milligrams THC and 10 milligrams CBG while the dark cherry flavour has five milligrams THC and 10 milligrams CBD. Enjoy the unique recipes and nano-emulsified cannabinoids to elevate any occasion with Solei sparkling beverages.

The new deep tissue stick

The new Solei deep tissue stick is designed to support rest and recovery and is made with nourishing shea butter, coconut and jojoba oil. This non-greasy formula delivers a tiger-balm-like sensation that supports ultimate relaxation. The extra-strength deep tissue stick is a compact and convenient topical that combines cannabinoids and plant extracts of camphor and menthol to enhance your post-physical-activity and wellness routines with cool, tingly and comforting relief. Simply twist and roll onto your skin after a tough workout or hard day of work to experience the effective potency of 500 milligrams THC and 500 milligrams CBD for extra strength comfort wherever you need it. The product is available now in a 30-gram topical stick with a roll-on applicator.

Disclaimer: These products are intended for adult use only and should be kept out of reach of children. Use responsibly and in accordance with local laws and regulations.

About Solei

Solei is a leading cannabis wellness and lifestyle brand with thoughtfully designed products for curating sensorial experiences based on what you need, when you need it, entirely on your terms. Well loved by consumers for its carefully formulated products and innovative formats, Solei products feature varied and rare cannabinoids that allow you to fine-tune your routines with ease. Explore a true sense of well-being with a wide range of formats, including Solei's bestselling CBD oils, ready-to-go preroll multipacks, blended topicals and new beverages, along with more exciting future launches coming later this year.

About Tilray Brands Inc.

Tilray Brands is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is changing people's lives for the better -- one person at a time -- by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body and soul and invoke a sense of well-being. Tilray's mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and well-being through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation and distribution, Tilray's unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and alcoholic beverages.

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