Mr. Ryan Joy reports

BRECKENRIDGE BREWERY OPENS NEW LOCATION IN FORT COLLINS, COLORADO

Tilray Brands Inc.'s Breckenridge Brewery, a Colorado-based craft brewer with over 30 years of experience brewing approachable, well-balanced beers, has opened its new brewery location in Fort Collins. With doors opening in early August, 2024, the new 10,000-square-foot Breckenridge Brewery location offers a full restaurant experience and a new vibrant atmosphere in the heart of Fort Collins for all to enjoy.

The new location will be a full-service restaurant, upholding the Breckenridge Brewery legacy while ushering in new opportunities for innovation and community collaboration. With a menu boasting a diverse range of culinary delights designed to complement our exceptional craft beers, the restaurant will be a haven for food and beer enthusiasts alike. With 40 dedicated employees, including local favourite Ryan Joy as head brewer, Breckenridge Brewery Fort Collins is poised to continue celebrating the company's Colorado roots while offering an elevated dining experience.

"Born and raised in Colorado, I've spent 12 years honing my craft across Northern Colorado's brewing landscape -- from intimate taprooms to large-scale production," said Mr. Joy. "My teams have earned top honours at the Great American Beer Festival and World Beer Cup, including a recent World Beer Cup bronze. I'm passionate about creating beers that blend innovation with tradition and I will bring the same philosophy to our new Breck Brew location in Fort Collins."

To mark this occasion, Breckenridge Brewery invites the Fort Collins community to join in for the First Pour Party on Aug. 17, 2024, at 1020 E Lincoln Ave. This community event will feature live music, along with local food trucks and vendors. There will also be giveaways and prizes from Never Summer, Zeal Optics, Rovr Coolers and more throughout the event.

The live music lineup for the event includes:

• Outside stage:
  • Cass Clayton -- 1 p.m. to 2:30 p.m.;
  • The Cody Sisters -- 3 p.m. to 4:30 p.m.;
  • Grateful Shred -- 5 p.m. to 7 p.m.;
• After party (inside):
  • Dave Jordan -- 7 p.m. to 9 p.m.

Breckenridge Brewery has created a commemorative beer for the event as well as a 16-ounce crowler, featuring artwork by Brooks Engel with Nowhere Land Supply, who also designed the First Pour Party poster artwork. For each pint or package sold, a donation will be made to Project C.U.R.E., a non-profit that delivers medical supplies to communities in need, reinforcing the company's commitment to supporting the Colorado community.

Additionally, attendees can look forward to Breckenridge Brewery's head innovation brewer, Jimmy Walker, pouring unique beers that were brewed at the pub in Breckenridge and brought down the mountain specifically for the Fort Collins community.

Please join the Breckenridge Brewery community on Aug. 17, 2024, from 12 p.m. to 7 p.m. to celebrate the spirit of Fort Collins and the new taproom. No tickets are required.

About Breckenridge Brewery

Breckenridge Brewery has been an innovator in Colorado's craft beer scene since 1990, with a mission to create balanced, approachable and interesting handcrafted beers. The brewery's portfolio is a mix of unique seasonals, barrel-aged specialties and classic go-to beers. Breckenridge Brewery prides itself on its connection to the community and its role in fostering a culture of beer appreciation.

About Tilray Brands Inc.

Tilray Brands is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is changing people's lives for the better -- one person at a time -- by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and well-being. Tilray's mission is to be the most responsible, trusted and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers and patients the company serves. A pioneer in cannabis research, cultivation and distribution, Tilray's unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

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