Mr. Prinz Pinakatt reports

SWEETWATER BREWING LAUNCHES NEW ROWDY PEACH IPA IN COLLABORATION WITH ATLANTA UNITED FC

Calling all 17s -- SweetWater Brewing Company, one of the largest craft brewers in the southeast and a subsidiary of Tilray Brands Inc., is teaming up with Atlanta United to release Rowdy Peach IPA, a lively and vibrant new brew that celebrates the five stripes and its passionate legion of supporters.

With its fresh juicy peach aromas and 6.8-per-cent ABV (alcohol by volume), this medium-body IPA (India pale ale) will get fans in the game from tailgate parties to the final whistle. Rowdy Peach IPA pays homage to Atlanta United and the unrivalled energy of its fans, with its red and black cans and name inspired by the "We Are the A" supporter chant that echoes through the stadium during every home game.

"With its easy-drinking peach flavour, Rowdy Peach IPA is truly a beer from way down south and a toast to the rowdiest fans in MLS [Major League Soccer], the team's fearless players and our community's vibrant soccer culture," said Prinz Pinakatt, chief marketing officer of Tilray Beverages. "We're excited to continue our partnership with Atlanta United and connect even deeper with our shared community here in Atlanta and across the country."

"Atlanta United is thrilled to bring our fans Rowdy Peach IPA as part of our partnership with SweetWater Brewing," said Garth Lagerwey, president and chief executive officer of Atlanta United. "We share SweetWater's commitment to innovation, and this collaboration is a tribute to the passion and energy of our supporters. We're excited for them to enjoy it while cheering on the team as we enter an important stretch of the season."

Rowdy Peach IPA is available for all Atlanta United home matches at SweetWater's taproom in six-packs of 12-ounce cans and on draft. To find the beer in a store or on-premise location near you, please visit SweetWater's Beer Finder.

As Atlanta United's official craft beer partner, SweetWater has elevated the game day experience this season with tailgate activations and watch parties at its taproom, which will host the official watch party for Atlanta United's away game against New York Red Bulls on Sept. 21, 2024. SweetWater's taproom will also have television viewing areas for all Atlanta United matches and giveaways of limited-edition merchandise for fans of the five stripes.

About SweetWater Brewing Company

SweetWater Brewing Company, one of the largest craft brewers in the southeast, is an award-winning brewery known for its stash of heady brews, including the original 420 Extra Pale Ale. SweetWater's craft beers are available coast-to-coast. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support non-profit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

SweetWater Brewery is a subsidiary of Tilray Brands, a leading global cannabis lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live its very best life.

About Tilray Brands Inc.

Tilray Brands is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is changing people's lives for the better -- one person at a time -- by inspiring and empowering a worldwide community to live its very best life, enhanced by moments of connection and well-being. Tilray's mission is to be the most responsible, trusted and market-leading cannabis and consumer product company in the world with a portfolio of innovative, high-quality and beloved brands that address the needs of the consumers, customers and patients the company serves. A pioneer in cannabis research, cultivation and distribution, Tilray's unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

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