Mr. Jared Simon reports

MANITOBA HARVEST HEMP FOODS AND BRIGHTSEED(TM) INTRODUCE NEW COFFEE AND CHOCOLATE FLAVORS IN ORGANIC BIOACTIVE FIBER SUPPLEMENT FOR GUT HEALTH

Tilray Brands Inc. has rolled out the second series of its proprietary and revolutionary organic bioactive fibre in partnership with Brightseed, the bioactives company on a mission to illuminate nature to restore human health. Unveiling two new flavours -- coffee and chocolate -- the new products are intended to elevate the fibre experience for gut wellness and healthy digestion.

Manitoba Harvest bioactive fibre harnesses the total nutritional profile of organic hemp fibre for digestive wellness and is powered by Brightseed bio gut fibre, made from upcycled hemp hulls, the outer shells of hemp seeds which contains two unique bioactives to support gut health. With benefits ranging from promoting a healthy gut to supporting regularity and prolonged satiety, these products are a game-changer for consumers seeking new and exciting solutions to meet their daily fibre requirements.

Chocolate bioactive fibre

Indulge guilt free with its chocolate bioactive fibre, a complete fibre solution infused with organic cocoa. Each serving delivers a satisfying seven grams of fibre, promoting healthy digestion and bowel regularity while keeping you feeling fuller for longer.

Coffee bioactive fibre

Wake up to wellness with its coffee bioactive fibre, featuring organic coffee for a delightful flavour kick. With six grams of fibre and 60 milligrams (mg) of caffeine per serving, it is the perfect way to jumpstart your day while supporting digestive health and satiety.

New Research by Brightseed, The Bioactives Company

Exciting findings published in the Journal of Dietary Supplements shed light on the potential of hemp hulls and Manitoba Harvest's featured ingredient, bio gut fibre, to enhance gut health. Titled "Health-Promoting Opportunities of Hemp Hull: The Potential of Bioactive Compounds," new research by Brightseed showcases the nutritional value and proposed health benefits of hemp hull bioactives and fibre, including support of healthy gut barrier function and improvements in overall metabolic well-being.

Moreover, a recent preclinical study in collaboration with the University of Nevada, Reno, confirms Brightseed bio gut fibre's prebiotic activity as demonstrated by the ingredient's ability to increase alpha diversity and short-chain fatty acid production, both of which are associated with a healthy gut microbiome.

"As pioneers in the field of functional foods and supplements, Brightseed and Manitoba Harvest are committed to advancing consumer health and well-being," states Jared Simon, president of Manitoba Harvest and Tilray Wellness. "Our collaboration continues to yield innovative and consumer-friendly solutions aimed at empowering individuals on their wellness journey."

Availability

The new coffee and chocolate organic bioactive fibre products, SRP $19.99, are now available for purchase on-line at the Manitoba Harvest website, along with select United States retailers, and soon to be available on Amazon.

About Tilray Brands Inc.

Tilray Brands is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is changing people's lives for the better -- one person at a time -- by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and well-being.

We seek Safe Harbor.