Mr. Prinz Pinakatt reports

SWEETWATER BREWING LAUNCHES NEW SUNSET SIPPIN' COCKTAIL INSPIRED HARD SELTZERS

SweetWater Brewing Company, one of the largest craft brewers in the Southeast and a subsidiary of Tilray Brands Inc., has released its new Sunset Sippin' cocktail-inspired hard seltzers, crafted for a laid-back, tropical drinking experience. Sunset Sippers are available now throughout the Southeast and select national markets.

SweetWater's newest beyond-beer additions are influenced by classic easy-drinking coastal cocktails, including:

• Wild Berry Punch (6 per cent alcohol by volume): A tasty and refreshing take with a bold berry flavour and a zesty punch. The deliciously fruity drink is a perfect summer sipper with an infusion of raspberry, blueberry and blackberry flavours.
• Sweet Tea Lemonade (6 per cent ABV): A SweetWater twist on a Southern staple, paired with the timeless duo of sweet tea and lemonade, for a crisp and satisfying sip every time.
• Mango Sunrise (6 per cent ABV): Sip into the sunrise with this tropical delight. The radiant flavours catch the essence of ripe mangoes and citrusy sunshine, tasting just like sun-kissed paradise.
• Strawberry Peach Smash (6 per cent ABV): Smash into this vibrant collision of juices, with the sweetest of strawberries, the juiciest of peaches and a kick of ginger. A perfect choice for those who crave a burst of Southern flavour.

"With beyond-beer additions to our portfolio such as the Sunset Sippin' seltzers, SweetWater is staying top of mind with drinkers and meeting new consumers with products in fast-growing categories," said Prinz Pinakatt, chief marketing officer of U.S. beers for Tilray Brands. "These hard seltzers are arriving just in time for summer and are the perfect drinks to enjoy with live music, a day on the water and beautiful sunsets."

The Sunset Sippin' hard seltzers are available in variety packs of 12-ounce cans. To find them in a store or on premise location near you, please visit SweetWater's beer finder.

About SweetWater Brewing Company

SweetWater Brewing, the largest craft brewer in the Southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs (India pale ales). SweetWater's craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support non-profit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

SweetWater Brewery is a subsidiary of Tilray Brands, a leading global cannabis lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

About Tilray Brands Inc.

Tilray Brands is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is changing people's lives for the better -- one person at a time -- by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and well-being. Tilray's mission is to be the most responsible, trusted and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality and beloved brands that address the needs of the consumers, customers and patients it serves. A pioneer in cannabis research, cultivation and distribution, Tilray's unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

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