Ms. Kaitlin Macapagal reports

TILRAY BRANDS LAUNCHES XMG ZERO, A NEW 'BETTER FOR YOU' CANNABIS BEVERAGE

Tilray Brands Inc. has launched a bold new range of cannabis-infused beverages from XMG, under two of its subbrands: XMG Zero and XMG Plus (XMG+). XMG Zero, an extension of XMG's original core line, now offers two new THC (tetrahydrocannabinol) beverages: Cream Soda Zero and Orange Soda Zero. XMG+, a boosted version of XMG original, focuses on high CBG (cannabigerol) and guarana extract (for naturally occurring caffeine), while revealing its new Banana Brain Freeze and Iced Rocket Berry flavours. Recognized for its diverse offerings and unique profiles, including a variety of THC and CBG ratios, XMG is reshaping the cannabis beverage market with unparalleled variety and quality.

XMG has been the No. 1 brand in cannabis-infused beverages with the largest product line available in Canada, serving as a top trusted brand in the cannabis beverage space with go-to options consumers know and love.

XMG'S latest innovations from XMG Zero include:

• Cream Soda Zero: A dreamy blend of vanilla and caramel flavours with zero sugar and zero calories in a 355-millilitre can featuring 10 milligrams of THC.
• Orange Soda Zero: Enjoy a nostalgic burst of bold orange soda with zero sugar and zero calories in a 355 mL format can featuring 10 mg of THC.
• Black Cherry Zero: This refreshing beverage is the same formulation of XMG's Black Cherry Alt, featuring the same fruity blend of black cherry sweetness in a 355 mL can featuring 10 mg of THC.
• Cherry Cola (coming soon): An elevated nostalgic beverage that is as classic as it sounds.

XMG's latest innovations from its XMG+ line include:

• XMG+ Banana Brain-Freeze: Peel away your worries with this banana-flavoured bonanza featuring 10 mg THC and 10 mg CBG, including guarana extract in a 355 mL can.
• XMG+ Iced Rocket Berry: Ignite your taste buds with an ice-cold blast of berry and lime featuring 10 mg THC and 10 mg CBG, including guarana extract in a 355 mL can.

XMG continues to dominate the ready-to-drink cannabis beverage space with its new releases from XMG Zero and XMG+, providing consumers with a variety of flavours and cannabinoid options to explore all summer long.

About Tilray Brands Inc.

Tilray Brands is a leading global cannabis-lifestyle and consumer packaged goods company with four distinct and complementary business segments, including medical and adult-use cannabis, medical distribution, wellness foods, and beverage-alcohol. Tilray Brands is on a mission to change people's lives for the better -- one person at a time -- by inspiring and empowering the worldwide community to live their very best life, enhanced by moments of connection and well-being. Patients and consumers trust Tilray Brands to be the most responsible, trusted and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality and beloved brands that address the needs of the consumers, customers and patients it serves. A pioneer in cannabis research, cultivation and distribution, today Tilray Brands' unprecedented and diversified production platform supports a portfolio of best-in-class brands in over 20 countries, including comprehensive adult-use and medical cannabis offerings, hemp-based foods, and craft beverages across North America, Europe, Australia and Latin America.

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