Ms. Kaylen Gibbens reports

WIDMER BROTHERS BREWING LAUNCHES NEW HEFE VARIETY PACK WITH REVAMPED VERSIONS OF THE ORIGINAL AMERICAN HEFEWEIZEN

Widmer Brothers Brewing, a subsidiary of Tilray Brands Inc., is launching a new Hefe variety 12-pack, showcasing a wide range of delicious wheat-beer-style brews.

As creators of the American wheat beer style, Widmer Brothers has always been a leader in showcasing how wheat can add more to your favourite pint. The new Hefe variety pack includes the brewery's flagship Hefe along with Imperial Hefe, Widberry Hefe and Apricot Hefe -- expanding the Hefe brand family for the first time since the launch of Imperial Hefe last year.

• Hefe: When Hefe was first brewed in 1986, the Widmer brothers knew they had something very special on their hands. From the floral notes of citrus to the naturally cloudy body and refreshing finish, Hefe was unlike anything they had ever tasted before. What they did not know was that this golden, yet cloudy, brew would become an international staple of craft brewing and forever known as America's original hefeweizen -- 4.9 per cent ABV (alcohol by volume).
• Imperial Hefe is a bigger version of the original American hefeweizen, boasting both a big ABV of 8 per cent and prominent tropical hop notes that live up to the legacy of the Widmer brothers' flagship brew. Imperial Hefe is a great example of balance: a bold wheat beer that remains smooth, delicious and elegant -- 8 per cent ABV.
• Widberry Hefe is produced with the plump, sweet and delicious flavours of juicy blackberries that are lovingly combined with Widmer brothers' signature wheat beer to capture the true taste of summer in a can. Refreshingly smooth and fruity, Widberry Hefe creates a unique drinking experience that can only come from that magical place where the berries live and grow -- 4.9 per cent ABV.
• Apricot Hefe: Apricot Hefe was first introduced as Velvet Summer, the brewery's summer seasonal in 2023. This fan favourite, now available year-round in the variety pack, is a version of Hefe brewed with sun-kissed apricots, unlocking a refreshingly fruity, bright and juicy flavour profile perfect for any time of year -- 4.9 per cent ABV.

"When Hefe was first brewed, the Widmer brothers knew they had something special. Fast-forward nearly 40 years to today and Hefe is still bringing beer drinkers together and receiving accolades," said Kaylen Gibbens, Widmer Brothers brewmaster. "The Hefe variety pack pays homage to the original by featuring curated renditions of the classic style's most flavourful and delightful variations. It also adds a contemporary twist, highlighting the versatility of wheat beer and bringing a modernized flair to the timeless brew."

Available across the Pacific Northwest in major retail outlets, the crowd-pleasing Hefe variety pack has something for everyone, offering the classics as well as modern spins on the beers you know and love. Age 21-plus. Always drink responsibly.

About Widmer Brothers Brewing

In 1984, Kurt Widmer and Rob Widmer quit their jobs to follow a lifelong passion for making great beer that could be shared with friends and family. From the very first pitcher, the Widmer brothers sought to make beer that is easy to enjoy and perfect for sipping on the back porch or wherever life takes you. A lot has changed since then, but the truth that started it all remains -- great beer brings people together. Widmer Brothers is proud to be celebrating its 40th anniversary in 2024 and looks forward to many more decades of delicious brews.

About Tilray Brands Inc.

Tilray Brands is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is changing people's lives for the better -- one person at a time -- by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and well-being. Tilray's mission is to be the most responsible, trusted and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality and beloved brands that address the needs of the consumers, customers and patients it serves. A pioneer in cannabis research, cultivation and distribution, Tilray's unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

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