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Tilray's SweetWater releases fall lineup details

2022-09-28 13:45 ET - News Release

Ms. Anna Krakovski reports


SweetWater Brewing Company LLC, a subsidiary of Tilray Brands Inc., has released details on its fall craft beer lineup, which includes its new H.A.Z.Y. Double IPA and the return of its popular Mosaic Single Hop Hazy IPA. Starting this October, SweetWater's fall beers will be available in select markets across the United States.

Doubling down on its popular H.A.Z.Y. IPA, the new H.A.Z.Y. Double IPA (8.5 per cent alcohol by volume (ABV)) is a juicy tropical double dry-hopped American imperial IPA that offers easy drinking at an elevated ABV. Its Strata, El Dorado and Sultana hops lead with mango, passionfruit, pineapple and pine notes, while flaked oats create a super smooth body that mellows the bitterness. H.A.Z.Y. Double IPA will be available in single 19.2-ounce cans and 12-ounce cans in SweetWater's fall IPA variety pack.

"Our H.A.Z.Y. IPA has been so popular, it just made sense to brew a bigger version of it. We loaded it with hops, dialled up the ABV and put it in our 19.2-ounce stovepipe cans. It's everything a hazy should be: juicy, smooth and easy drinking," says Anna Krakovski, director of marketing at SweetWater.

To round out its 25th anniversary, SweetWater is also bringing back an old favourite, the Mosaic Single Hop Hazy IPA (6.2 per cent ABV). The Mosaic hops play the feature role in the bittering, aroma and dry-hop additions of this golden hazy brew, leaving complex citrus, herbal and stone fruit notes with a clean crisp finish. SweetWater also returns its stackable fish cans for Mosaic's packaging. The limited-edition cans, which feature artwork that can be stacked to create an image of a trout, will be part of SweetWater's Stack-A-Fish campaign with the Georgia Department of Natural Resources to stock streams and promote trout habitat conservation. SweetWater will announce full details about this partnership this fall. Mosaic will be available in 12-ounce cans in six packs or in SweetWater's fall IPA variety pack.

In addition to the H.A.Z.Y. Double IPA and Mosaic IPA, SweetWater's IPA variety 12-pack will also feature two year-round staples, H.A.Z.Y. IPA (6.2 per cent ABV) and SweetWater IPA (6.3 per cent ABV). A straight-up juice bomb, the H.A.Z.Y. IPA's double dry-hop combo of Mosaic, Citra, El Dorado and Azacca deliver a blast of mango, stone fruit, lime and pine aromas. The SweetWater IPA is a classic heady brew that lays down hints of grapefruit and pine with a clean and bright finish.

"Fall is one of our favourite times to get outside and share beers with friends. The H.A.Z.Y. IPA, Mosaic and SweetWater IPA are all easy drinkers brewed for a day on the water, tailgating or a postride happy hour at the trailhead," says Mr. Krakovski. "Releasing a new beer as part of our growing hazy collection, while also bringing back a classic SweetWater brew, will help us continue our work supporting clean water and conservation, making this season's brews extra special."

SweetWater's fall line-up of craft beers will be available in select markets across the U.S., including Georgia, Florida, South Carolina, Pennsylvania, Maryland, West Virginia and Virginia beginning Oct. 3.

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