23:08:06 EDT Tue 04 Oct 2022
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Tilray Inc
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Close 2022-02-18 C$ 8.12
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Tilray's SweetWater expands distribution to Wash., Ore.

2022-02-22 11:09 ET - News Release

Mr. Freddy Bensch reports


SweetWater Brewing Company LLC, a subsidiary of Tilray Brands Inc., has continued its westward expansion into both Washington and Oregon, with distribution partner Columbia Distributing, keeping up the momentum after the announcement of its launch into California earlier this month.

With this multistate expansion, SweetWater continues to hit major milestones as it celebrates its 25th anniversary this year, with the opening of SweetWater Colorado Brewing Company LLC, its new brewery and taproom location in Fort Collins, Colo., and the recent acquisition of classic craft beer brands Alpine Beer Company and Green Flash Brewing Co.

"There's no better way to celebrate our 25th anniversary than to raise some pints of 420 with our new friends on the other side of the country," said Freddy Bensch, co-founder and chief executive officer of SweetWater. "West Coast-style brews are what inspired the creation of SweetWater 25 years ago, and we're excited to bring our beers and culture into these great craft beer states with more to come."

SweetWater Brewing, in partnership with Columbia Distributing, will bring its core line of quality craft brews throughout both states, including its flagship SweetWater 420 Extra Pale Ale, Hazy IPA and 420 Imperial IPA, in addition to its rotating variety packs featuring a variety of other heady brews, into local restaurants and bars, grocery chains, liquor stores, and other retail establishments.

"After months of planning, we're thrilled to finally be launching SweetWater and its brands across our distribution footprint," said Columbia Distributing's CEO Chris Steffanci. "As they continue to expand and grow within these new markets, we are pleased to be a partner alongside them as together we bring SweetWater brews to a wide range of consumers across the Pacific Northwest."

"The SweetWater brand has managed to expand across three West Coast states in the past month, which has been an exciting journey and accomplishment for us," said Zack Koenigsberg, business development manager for SweetWater Brewing Company. "Our rapid growth speaks to the ongoing success our quality craft brews have had over the past 25 years, and we're excited to continue delivering high-quality and innovative products for years to come."

The expansion into Washington and Oregon marks the 39th and 40th states, respectively, where SweetWater products will now be available for purchase.

About SweetWater Brewing Company LLC

SweetWater Brewing Company is an Atlanta-based craft brewery living by the motto "don't float the mainstream." In 2020, SweetWater was acquired by Aphria Inc., now Tilray Brands, a leading global cannabis lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life. SweetWater Brewing Company is celebrating 25 years of heady beers in 2022 and is the 11th largest craft brewery in the nation, according to Brewers Association. The award-winning lineup of year-round beers includes 420 Extra Pale Ale, Hazy IPA, 420 Imperial IPA, Hazy 710 Pale Ale, G13 IPA, High Light Lo-Cal Easy IPA, Goin' Coastal IPA, Broken Coast Lager, SweetWater Oasis Premium Hard Seltzer, Golden Isles Hard Iced Tea and SweetWater Riff RTD (ready-to-drink) cocktails. Additionally, seasonal releases offer palate-pleasing variety, along with an experimental, one-time-only Dank Tank series, 420 Strain series and progressive barrel-aged styles in The Woodlands Project series.

SweetWater is passionate about protecting natural resources and habitats and is recognized for its contributions to environmental initiatives throughout its distribution footprint. Supporting the conservation of some of the nation's most threatened rivers, streams and coastlines is a cause near and dear to the brewery, as clean water is also vital to the creation of its tasty brews.

SweetWater beverages are crafted at two locations, the flagship SweetWater brewery and taphouse at 195 Ottley Dr. in the heart of Atlanta, and a second location now open in Fort Collins, Colo., at 1020 E Lincoln Ave.

About Tilray Brands Inc.

Tilray Brands is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is changing people's lives for the better -- one person at a time. Tilray Brands delivers on this mission by inspiring and empowering the worldwide community to live their very best life and providing access to products that meet the needs of their mind, body and soul while invoking well-being. Patients and consumers trust Tilray Brands to deliver a cultivated experience and health and well-being through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation and distribution, Tilray's unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

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