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Tilray's Breckenridge to release special V-Day whiskey

2022-02-10 12:14 ET - News Release

Mr. Bryan Nolt of Breckenridge Distillery reports


Breckenridge Distillery, a business wholly owned by a subsidiary of Tilray Brands Inc., will release the second of its highly anticipated and limited-edition beer-barrel whiskey, 'Super' Sexy Motor Oil, for this Valentine's Day. Produced in collaboration with Breckenridge Brewery, series two of 'Super' Sexy Motor Oil brings the unique flavours of coffee and coconut.

As the story goes, Breckenridge Brewery took Breckenridge Distillery's freshly dumped bourbon whiskey barrels and aged its Imperial oatmeal stout in them. This time, adding coffee and coconut. After they were done, Breckenridge Distillery took those barrels back and filled them with its award-winning bourbon whiskey and aged it for over a year to create 'Super' Sexy Motor Oil.

Bryan Nolt, Breckenridge Distillery's founder and chief executive officer, said: "We're launching 'Super' Sexy Motor Oil to kick off the new year in a flavourful way. We are excited for consumers to discover the intense caramel notes of our whiskey pairing with the coconut and coffee notes of the 'Super' Sexy Motor Oil." Mr. Nolt went on to say: "Last year, series one sold out within hours of release. We are thrilled for consumers to try series two of our well-loved collaboration with Breckenridge Brewery and couldn't be happier to share our latest blend."

The 'Super' Sexy Motor Oil is a highly limited release due to its special curing process. For 10 to 13 months, the Breckenridge Distillery whiskey sits in the beer barrels mingling with the stout flavours left in the barrel, allowing both products to create rare and legendary tasting notes. Once it reaches the perfect flavour profile, the barrels are emptied and Breckenridge decides on the ideal proof; in this case, it went straight barrel proof (around 107 pf) where it gets bottled and hits the shelves.

Breckenridge Distillery's 'Super' Sexy Motor Oil will be exclusively sold at its two locations only on Valentine's Day this year, releasing at 11 a.m.

About Breckenridge Distillery

The Breckenridge Distillery is the world's highest distillery and is based in Breckenridge, Colo. In 2021, Breckenridge was acquired by Tilray Brands, a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life. Founded in 2008, the Breckenridge Distillery is most widely known for its blended bourbon whiskey, a high-rye mash American-style whiskey. Breckenridge bourbon is one of the most highly awarded crafted bourbons; three-time Icons of Whisky and five-time winner of Best American Blended winner at the World Whiskies Awards by Whisky Magazine and a four-time winner of Colorado Distillery of the Year by the New York International Spirits Competition. Most recently, its Breckenridge gin was named 2021 World's Best Compound Gin at the World Gin Awards by Gin Magazine.

Since coming on-line in 2008 and releasing its first vodka and bourbon three years later, Breckenridge Distillery has quickly become an award-winning producer of fine spirits, being designated one of the top three bourbons in the United States. How it all came to be, however, stems from a mix of just the right ingredients, a hint of luck and a deep love for quality whiskey.

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