13:09:44 EDT Fri 30 Sep 2022
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Tilray Inc
Symbol TLRY
Shares Issued 446,156,841
Close 2022-02-09 C$ 8.74
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Tilray brand SweetWater expands distribution to Calif.

2022-02-09 09:32 ET - News Release

Mr. Freddy Bensch reports


SweetWater Brewing Company LLC, a subsidiary of Tilray Inc., has arranged its landmark expansion across the state of California with distribution partner Reyes Beer Division, tying together the continued westward expansion of the SweetWater brand with the opening of SweetWater Colorado Brewing Company LLC in Fort Collins, Colo., and the recent acquisition of San Diego beer brands Alpine Beer Company and Green Flash Brewing Company.

With this expansion, the nation's 11th largest craft brewer will now be available for purchase throughout the state at local restaurants, bars, grocery chains, liquor stores and other retail establishments, either on draft or in cans. As SweetWater hits its 25th anniversary this year, this expansion further emphasizes the continued growth SweetWater has achieved, with California now becoming the largest state in its brand portfolio.

"Having been born and raised on the West Coast, 25 years ago I had the fantastic opportunity to bring a piece of home with me to the East Coast through a slew of SweetWater's West Coast-style beers over the years," said Freddy Bensch, co-founder and chief executive officer of SweetWater. "I am beyond stoked to have found our way across the U.S. to California, our OG stomping grounds, where we will continue to leverage the 420 lifestyle and SweetWater brand in its truest and purest form."

Through Reyes Beer Division, the largest beer distributor in the United States, SweetWater's award-winning lineup of year-round, seasonal and specialty beers are now available across California.

"We are excited to work with SweetWater Brewing Company as they begin this new venture in California," said Tom Reyes, president of Reyes Beer Division West. "We've seen both immense growth and success with craft beer in the California market, and we are pleased SweetWater chose our family to be their distribution partner as they expand their reach."

"As we get set to celebrate our 25th anniversary this month, we're incredibly proud of our continued expansion as we head west and break new ground, while maintaining our commitment to quality," said Zack Koenigsberg, business development manager. "Launching the great craft beer state of California is a huge milestone and will continue to pave the way for future opportunities to bring our brand to a wide variety of markets across the U.S."

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