Mr. Bernie Yeung reports
TILRAY'S SWEETWATER BRAND ENTERS SPIRITS CATEGORY THROUGH NEW READY-TO-DRINK COCKTAIL NOW AVAILABLE IN THE UNITED STATES
Two of Tilray Inc.'s leading brands, SweetWater Brewing Company and Riff Cannabis, have collaborated for the exclusive U.S. launch of SweetWater Riff -- SweetWater's first ready-to-drink (RTD) cocktail and its inaugural entry into the spirits category. SweetWater Riff brings a unique twist on RTD vodka sodas in two offerings: SweetWater Riff Citrus and SweetWater Riff Strawberry Mule.
"SweetWater's entry into the spirits category reflects the essence of the SweetWater brand: original, compelling and enticing," said Brian Miesieski, SweetWater's chief marketing officer. "SweetWater Riff delivers a great-tasting ready-to-drink cocktail with a premium taste developed in partnership with Riff's own highly curated, expertly made approach. We are incredibly excited to expand and create something that is a great alternative to our incredible selection of beers and seltzers -- and believe consumers will love it."
"From day one, Riff has been built on collaborations and creative product innovation," added Bernie Yeung, Tilray's senior vice-president of sales and marketing. "Consistent with this approach, we are thrilled to harness the power of Sweetwater and Riff, two of our leading brands, to launch Sweetwater Riff. We are equally thrilled that the launch itself introduces U.S. consumers to Riff, our creatively crafted cannabis brand that loves a joint effort. The SweetWater Riff drinks are a true riff on the classics and an elevated spin on consumer expectations."
For those craving a premium, compelling and authentic ready-to-drink cocktail, SweetWater Riff drinks are crafted with vodka and real fruit juices. SweetWater Riff Citrus is made with orange and lime juices and cut with coriander and sea salt for a unique and tasty twist, and SweetWater Riff Strawberry Mule is tuned up with strawberry and lime juice with a hit of ginger for an extra flavour kick -- innovative flavour combinations that deliver a refreshing and great-tasting drink for any occasion. SweetWater Riff ready-to-drink cocktails are low calorie with only 105 calories each, one gram of carbs, 0.5 gram of natural sugar derived from fruit, and no added sugar or any cannabis or THC.
Now available in six-pack 12-ounce slim cans -- a first for SweetWater -- SweetWater Riff drinks are now rolling out across the United States in select grocery and liquor stores as well as on-premise bars and restaurants. Stay tuned for more spirit-based cocktail launches coming soon.
About SweetWater Brewing Company
SweetWater Brewing Company is an Atlanta-based craft brewery living by the motto "don't float the mainstream." In 2020, SweetWater was acquired by Aphria Inc., now Tilray, a leading global cannabis company inspiring and empowering the worldwide community to live their very best life. SweetWater Brewing Company celebrated 24 years of heady brews in 2021 and is the 11th largest craft brewery in the nation, according to Brewers Association. The award-winning lineup of year-round beers includes 420 Extra Pale Ale, Hazy IPA, 420 Imperial IPA, G13 IPA, High Light Lo-Cal Easy IPA, Goin' Coastal IPA, Broken Coast Lager, SweetWater Oasis Premium Hard Seltzer and Golden Isles Hard Iced Tea. Additionally, seasonal releases offer palate-pleasing variety, along with an experimental, one-time-only Dank Tank series, 420 Strain series and progressive barrel-aged styles in the Woodlands Project series.
SweetWater is passionate about protecting natural resources and habitats and is recognized for its contributions to environmental initiatives throughout its distribution footprint. Supporting the conservation of some of the nation's most threatened rivers, streams and coastlines is a cause near and dear to the brewery as clean water is also vital to the creation of its tasty brews.
SweetWater Brewing Company has two locations, with its flagship brewery and tap house at 195 Ottley Dr. in the heart of Atlanta, and its second location is opening in Fort Collins, Colo., at 1020 E Lincoln Ave.
About Riff Cannabis
Riff is a creatively crafted cannabis brand.
Riff strives to elevate the standard for cannabis in Canada. Highly curated, expertly made -- this is Riff's commitment to its community. All Riff strains and products are carefully curated because Riff believes that, if it is not grown, crafted and expertly made to the highest standards -- it is not worth being on the shelf. At Riff, it likes to do things a little differently. New ideas drive Riff, and it loves a good joint effort. People say collaboration is the best way to help ideas grow. So, Riff is here to push creativity further and higher -- together.
About Tilray Inc.
Tilray is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is changing people's lives for the better --one person at a time -- by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body and soul and invoke a sense of well-being. Tilray's mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and well-being through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation and distribution, Tilray's unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and alcoholic beverages.
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