Mr. Setti Coscarella reports
WITHIN WEEKS OF LAUNCHING IN GEORGIA, TAAT IS NOW SOLD IN MORE THAN 70 STORES STATEWIDE
TAAT Global Alternatives Inc.'s flagship product, TAAT, has recently been placed in 71 new retail points of sale throughout the state of Georgia, bringing its total store count in the United States to more than 400 as of the beginning of this month. In a press release dated June 25, 2021, the company stated it had presold its entire initial shipment of 15 master cases of TAAT to a distributor based in Alpharetta, Ga., with a network of approximately 1,200 stores in Georgia, North Carolina, South Carolina and Alabama. Following the arrival of this initial shipment on June 24, 2021, the company's distributor in Georgia began filling preorders that had already been placed, resulting in the very first retail placements of TAAT on the East Coast of the United States.
So far in 2021, the company has built considerable traction for TAAT as a better alternative to tobacco cigarettes for smokers aged 21 plus through the establishment of multiple distribution channels and strategic marketing initiatives. After launching TAAT at retail in Ohio in Q4 2020, the company introduced its e-commerce portal in February, 2021 (which has received orders from smokers aged 21 plus in 37 U.S. states), in addition to launching TAAT at retail in Illinois while continuing to grow its footprint in Ohio. As events with live attendance resume in the United States (for example, spectator sports and trade shows), the company has leveraged a variety of opportunities for visibility and engagement with smokers aged 21 plus through traditional methods (for example, exhibitor space at business-to-business conventions) as well as creative approaches to creating exposure for the TAAT and Beyond Nicotine brand elements (for example, sponsoring the headwear of Floyd Mayweather's team for his June 6, 2021, match against Logan Paul).
The company continues to work with its distribution partner in Georgia to assess the performance of TAAT in the 71 stores where it is currently sold while seeking to solicit new placements in the distributor's network in the southeastern United States. With the new TAAT facilities in Las Vegas, Nev., set to begin operating this month, the company's production capacity will be expanded, thus allowing for more rapid fulfilment of wholesale purchase orders.
TAAT chief executive officer Setti Coscarella commented: "Now that we have been marketing TAAT to smokers aged 21 plus in the United States for a matter of several months, much of the groundwork has already been completed in new markets where we're launching TAAT at retail. Around the end of Q2 2021, TAAT had already proven popular in Georgia, with e-commerce orders and free-pack requests to [Georgia] shipping addresses amounting to approximately 14 per cent and 20 per cent of the respective numbers for Ohio, where we were actively promoting the product to smokers aged 21 plus, despite no targeted promotions on the East Coast. Accordingly, it wasn't a surprise that our first wholesale shipment to Georgia was completely presold, nor was it a surprise for TAAT to already be carried in over 70 stores in just a few weeks after the shipment arrived. With our production capacity set to expand this month with the new TAAT facilities in Las Vegas, our team has all hands on deck to sustain this momentum."
About TAAT Global Alternatives Inc.
The company has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in original, smooth and menthol varieties. TAAT's base material is Beyond Tobacco, a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814-billion global tobacco industry.
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