The Globe and Mail reports in its Monday, July 22, edition that there has been much criticism of two amendments to the Competition Act on deceptive marketing practices regarding climate-related claims. The Globe's guest columnist Janis Sarra writes that companies have been making unsubstantiated climate-related claims and now they need to withdraw them or temper them to be realistic. Under the first provision, the Competition Bureau can review a company's conduct to probe its public-facing claims. If companies find that burdensome, what does it say about them -- that they want to continue making claims without any verification. The second new provision limits how a company can make a representation to the public with respect to the benefits of a business activity for protecting or restoring the environment or mitigating the environmental and ecological causes or effects of climate change. A company cannot do so for a claim that is not based on adequate and proper substantiation in accordance with internationally recognized methodology. The amendments, by requiring claims to be accurate, will ensure that the markets for green and net-zero products operate to incentivize production that actually generates these effects.