Mr. Harley Finkelstein reports

NEW ACHIEVEMENT UNLOCKED: SHOPIFY MERCHANTS DRIVE RECORD-HIGH $11.5 BILLION IN SALES OVER BLACK FRIDAY-CYBER MONDAY

Shopify Inc. merchants achieved a record $11.5-billion in sales over the Black Friday-Cyber Monday (BFCM) weekend -- up 24 per cent from last year -- and also experienced strong sales momentum leading up to the weekend.

From early Friday in New Zealand to late Monday in California, 76-plus million customers around the world bought from brands powered by Shopify.

The shopping frenzy peaked at 12:01 p.m. ET on Black Friday when sales reached a dizzying $4.6-million per minute.

"Shopify is transforming Black Friday weekend," said Shopify president Harley Finkelstein as the dust settled on an exciting four days. "What was once a door-buster shopping moment dominated by legacy players is now a global commerce event that businesses of all sizes participate in. We're amplifying the global entrepreneurial spirit by rallying behind our merchants, preparing them and celebrating their impact on a global stage."

Here's the rundown of Black Friday-Cyber Monday global highlights:

• $11.5-billion in global sales from merchants, a 24-per-cent increase in sales from 2023;
• 76 million plus consumers worldwide bought from Shopify-powered brands;
• 16,500-plus entrepreneurs made their first sale on Shopify;
• More than 67,000 merchants had their highest-selling day ever on Shopify;
• Hottest product categories: clothing tops, cosmetics, fitness and nutrition, pants, and activewear;
• Average cart price: $108.56 ($109.70 on a constant currency basis);
• Top-selling countries: United States, United Kingdom, Australia, Canada and Germany;
• Top-selling cities: Los Angeles, New York, London, San Francisco and Miami;
• Peak sales per minute: 12:01 p.m. ET on Black Friday;
• Cross-border orders represented 16 per cent of all global orders;
• 58-per-cent year-over-year increase in sales made via Shop Pay.

And, what about the tech behind these records? Shopify processed 57.3 PB of data, 1.19 trillion edge requests, 10.5 trillion database queries and 1.17 trillion database writes over the weekend -- peaking at 284 million requests per minute on edge, and more than 80 million on app servers pushing 12 terabytes per minute on Black Friday!

Black Friday-Cyber Monday was not just busy, it was a live demo of Shopify's rock-solid reliability and top-tier tech prowess. If the company can ace BFCM, bring it on -- the company is ready for anything.

Shopify stands strong as the backbone for merchants, providing unbeatable performance under immense demand.

About Shopify Inc.

Shopify is the leading global commerce company that provides essential internet infrastructure for commerce, offering trusted tools to start, scale, market and run a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for speed, customization, reliability and security, while delivering a better shopping experience for consumers on-line, in store and everywhere in between. Shopify powers millions of businesses in more than 175 countries and is trusted by brands such as Mattel, Gymshark, Heinz, FTD, Netflix, Kylie Cosmetics, SKIMS, Supreme and many more.

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