Mr. Brian Meadows reports

SIMPLY BETTER BRANDS CORP. ANNOUNCES NATIONAL ROLLOUT OF TRUBAR IN SELECT WHOLE FOODS MARKET STORES

Simply Better Brands Corp. has made a significant step in building out its North American distribution footprint for Trubar with the addition of Whole Foods Market to its expanding lineup of key retailers across the United States.

Beginning this month, Trubar will be available in select Whole Foods Market locations around the United States, building on a successful initial rollout of the brand in the Denver metropolitan area, where it has delivered strong sales velocities in the competitive nutrition bar category. The introduction of Trubar in Whole Foods Market is among the 9,500 new store locations across the United States where the brand is rolling out by the end of the third quarter.

"As a leading grocer specializing in the highest-quality natural and organic foods, Whole Foods Market is a strategically important addition to expanding our Trubar retail presence nationally," said Erica Groussman, co-founder and chief executive officer of Trubrands. "We are excited that Whole Foods Market has selected Trubar to introduce to its loyal, health-conscious customer base and we look forward to working with the Whole Foods Market team."

About Simply Better Brands Corp.

Simply Better Brands is an international omnichannel platform with a portfolio of diversified assets in the rapidly growing plant-based, natural and clean ingredient space. The company targets informed, health-conscious millennial and Generation Z consumers with a focus on opportunities for expansion into high-growth consumer product categories.

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