Mr. Brian Meadows reports

SIMPLY BETTER BRANDS CORP. ANNOUNCES NEWEST TRUBAR(TM) DISTRIBUTION PARTNERING WITH HEALTH AND WELLNESS LEADER GNC

Simply Better Brands Corp. continues to build momentum expanding its North American distribution footprint for Trubar with the addition of GNC, the global leader in health and wellness.

The launch of Trubar is now under way in more than 1,000 GNC retail locations across the United States and is available on-line at the GNC website in three flavour varieties: Get in my belly, PB and jelly, Daydreaming about Donuts, and Smother Fudger Peanut Butter.

"GNC is an ideal retail partner for Trubar with its mission to motivate and support people's desire to live well and its focus on providing high-quality, great-tasting products to its dedicated and loyal customers," said Erica Groussman, co-founder and chief executive officer of Trubrands. "GNC is a trusted source for consumers looking to engage with new brands and we couldn't be more excited about the opportunity to introduce our clean ingredient, delicious and nutritious protein bars to the GNC customer base."

"At GNC, we are committed to offering our customers the most innovative and high-quality products that support their health and wellness goals," said Kevin Maloberti, vice-president of merchandising at GNC. "Partnering with Trubar aligns perfectly with our mission to bring our customers the best products that fit their needs. We are thrilled to bring these unique, flavourful protein bars to our shelves and on-line, ensuring our customers have access to nutritious options that fit their lifestyle."

About Simply Better Brands Corp.

Simply Better Brands is an international omnichannel platform with a portfolio of diversified assets in the rapidly growing plant-based, natural and clean ingredient space. The company targets informed, health-conscious millennial and generation Z consumers with a focus on opportunities for expansion into high-growth consumer product categories.

About GNC

GNC is a leading global health and wellness brand that provides customers with a wide variety of science-based products and solution services to live well. The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce, and strong wholesale and retail partnerships across the globe. GNC's diversified, multichannel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities, and an extensive global distribution network, GNC manages a best-in-class product portfolio.

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