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Simply Better Brands Corp
Symbol SBBC
Shares Issued 85,262,571
Close 2024-06-21 C$ 0.80
Market Cap C$ 68,210,057
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Simply Better rolls out Trubar flavour pack at Costco

2024-06-21 11:41 ET - News Release

Mr. Brian Meadows reports

SIMPLY BETTER BRANDS CORP. ANNOUNCES NEW FLAVOR PACK FOR NATIONAL ROLLOUT OF TRUBAR IN COSTCO WHOLESALE

Building on the success of its most recent multivendor mailer (MVM) promotion with Costco earlier in the year, Simply Better Brands Corp. has made a new national rollout of Trubar.

The first stage of the rollout is taking place in four Costco regions -- Los Angeles, Northeast, Texas and Northwest -- with the additional Costco regions to follow. The new flavour pack features a 16-count dual pack of Oh oh cookie dough and Get in my belly, PB and jelly.

"We're pleased with the very positive reception Trubar has received as part of recent Costco promotions but even more excited about taking the next step in our partnership with this new nationwide rollout," said Erica Groussman, co-founder and chief executive officer of Trubrands. "We look forward to bringing our clean ingredient, delicious and indulgent nutrition brand to a wider audience through this new rollout."

About Simply Better Brands Corp.

Simply Better Brands is an international omni-channel platform with a portfolio of diversified assets in the rapidly growing plant-based, natural and clean ingredient space.

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