Mr. Brian Meadows reports

SIMPLY BETTER BRANDS ANNOUNCES VOTING RESULTS FOR ITS 2024 ANNUAL GENERAL AND SPECIAL MEETING OF SHAREHOLDERS AND ENGAGEMENT OF CLARUS SECURITIES

Simply Better Brands Corp. has provided the results of the annual general and special meeting of shareholders of the company held earlier today. In addition, Simply Better is pleased to announce that it has entered into an advisory services agreement with Clarus Securities Inc., pursuant to which Clarus will provide capital markets advisory services to the company.

A total of 20,224,408 common shares of the company, representing approximately 27.7 per cent of the issued and outstanding common shares of the company, were represented in person or by proxy at the meeting.

Each of the matters considered at the meeting is described in detail in the notice of annual general and special meeting of shareholders, and management information circular dated March 29, 2024, and in the company's press release dated May 10, 2024, copies of which are available under the company's profile on SEDAR+. All nominees listed in the information circular and in the press release were elected as directors of Simply Better, to serve until the next annual meeting of shareholders, or until their successors are elected or appointed.

The results of the votes are as shown in the associated table.

All other resolutions at the meeting were successfully approved by shareholders, including setting the number of directors at six, the appointment of Davidson & Company LLP as auditor of the company, and approval of Simply Better's omnibus equity incentive plan, all as described in the information circular.

J.R. Kingsley Ward, the chairman of the company, commented: "We're thrilled to welcome Brock Bundy and Erica Groussman to the board of directors of SBBC. Brock brings SBBC his extensive experience in managing public companies, and Erica's background and experience will be integral to our continued development and successful execution of our strategic growth plan."

Mr. Bundy has more than 30 years of experience in the financial sector. He started his career with the RBC in 1988, and held numerous senior positions in both Canada and Japan as an institutional trader and then as a corporate lender. Most recently, he has been a managing partner of VRG Capital Inc., a private equity firm, and he also sits on the investment committee of a private multibillion-dollar debt fund, along with a number of other board directorships. Mr. Bundy is a chartered professional accountant and a member of the Society of Management Accountants of Ontario. He earned his ICD.D designation from the Institute of Corporate Directors in 2017.

Ms. Groussman is the co-founder and chief executive officer of Simply Better's Tru Brands Inc. subsidiary, which offers a selection of Trubar protein bars for health-conscious consumers, sold across North America by a growing list of major retailers in the club, convenience and grocery channels, as well as on-line sites, including Amazon. Ms. Groussman has led the growth and expansion of Tru Brands since 2018 leading to its acquisition by Simply Better in 2021.

Simply Better also announces that it has entered into an advisory agreement with Clarus, an arm's-length party to the company, to recognize the continuing advisory services that Clarus has provided to the company since February, 2024, in connection with, among other things, the suspension of operations of the company's PureKana LLC subsidiary, and whereby Clarus has agreed to continue to provide capital markets advisory services to the company.

Pursuant to the advisory agreement, the company has agreed to pay Clarus a work fee in the aggregate amount of $250,000. Subject to the policies and acceptance of the TSX Venture Exchange, the work fee shall be payable by the company as follows: (i) $225,000 will be paid in cash; and (ii) $25,000 will be paid through the issuance of 600,000 warrants to purchase common shares of the company at a price of 4.4 cents per adviser warrant. Each adviser warrant shall entitle the holder thereof to acquire one common share in the capital of the company at a price of 51 cents per share for a period of one year from the date of issuance.

About Simply Better Brands Corp.

Simply Better Brands leads an international omnichannel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. The company's mission is focused on leading innovation for the informed Millennial and Generation Z generations in the rapidly growing plant-based wellness, natural and clean ingredient space. The company continues to focus on expansion into high-growth consumer product categories including plant-based food, clean ingredient skin care and plant-based wellness.

We seek Safe Harbor.