The Financial Post reports in its Thursday edition that Roots' chief financial officer says holiday shopping is in full swing but it is too early to tell whether the company's busiest sales period will be affected by the shorter span between Black Friday and Christmas Eve. A Canadian Press dispatch to the Post quotes Leon Wu telling analysts during a call Wednesday: "We're still early in the quarter. So far we're seeing the positive momentum, but it's something that we will continue to monitor as we go into the holiday period." There are five fewer days this year following U.S. Thanksgiving. This year, shoppers are closely watching their spending, even though inflation, interest and mortgage rates have eased. The company is also navigating a forthcoming GST break set to last two months which will offer tax relief on children's clothes, some toys and even Christmas trees, as well as a Canada Post strike. Roots isn't very impacted by the postal strike. Chief executive officer Meghan Roach said despite all the quirks of the holiday season, she is "seeing the consumer out there and shopping with us during the holiday season." Vancouver will see a new, 4,000-square-foot flagship store on Robson Street opening next year.