Ms. Meghan Roach reports

ROOTS ANNOUNCES MULTI-YEAR NATURE CONSERVANCY OF CANADA (NCC) PARTNERSHIP

Roots Corp. has formed a three-year partnership with the Nature Conservancy of Canada (NCC), effective September, 2024. The partnership was born out of a natural opportunity for two like-minded organizations to come together in an effort to protect and conserve Canada's habitats, consisting of forests, wetlands and shorelines, with the long-term vision of achieving a more sustainable future for all.

In the first year, Roots will be supporting the NCC's conservation efforts in the Frontenac Arch natural area, located in Eastern Ontario, just north of Kingston and northeast of the St. Lawrence River. This is one of the most biodiverse regions in Canada and a place of great beauty that links the Canadian Shield from Algonquin Park with the Adirondacks Mountains in New York State.

Home to thousands of species, the Frontenac Arch serves as a critical habitat linkage through to New York State. It was designated as a UNSECO world biosphere reserve in 2002 and is one of the most important forest corridors east of the Rocky Mountains. NCC works here protecting wilderness for species such as black bear, moose, eastern wolf, bats, insects and dozens of bird species.

Nature has been at the foundation of the Roots' DNA since its inception in 1973 in Canada's Algonquin Park. Since then, the brand has developed a rich history of supporting a diverse range of communities and charitable partners. These partnerships align with, and support, the brand's core values of community and authenticity whilst ensuring efforts contribute to creating positive change today and for future generations. The collaboration with NCC strengthens Roots' mission to support and conserve Canada's natural spaces while identifying and addressing critical environmental needs.

"At Roots, nature is not just an influence but a core element of our inspiration and product design," commented Meghan Roach, president and chief executive officer of Roots. "Our deep connection with Algonquin Park has shaped our brand identity for over five decades and remains integral to our ethos. Partnering with the Nature Conservancy of Canada is a natural evolution for us -- an extension of our commitment to protecting the very source of our inspiration."

Throughout the multiyear commitment, Roots will work collaboratively with NCC to identify initiatives requiring priority focus based on research and continuing analyses.

"Our partnership with Roots marks an exciting step forward in accelerating conservation, starting with the Frontenac Arch natural area in Ontario," said Catherine Grenier, president and chief executive officer of the Nature Conservancy of Canada. "Multiyear partnerships like this are essential to successful conservation outcomes. Roots' investment in nature is building resilient ecosystems that will thrive for generations."

By supporting conservation in the Frontenac Arch, the two organizations will also be contributing to Canada's conservation goals. Other benefits include connecting existing conservation lands and ensuring pathways for species to move throughout their life cycles, the care of existing conservation lands, expanding partnerships in the community to further conservation outcomes, and the prioritization of safe and accessible visitor experiences on lands. NCC currently owns and manages over 2,870 hectares and has assisted with an additional 2,985 hectares of protected habitat in the Frontenac Arch.

In February, 2020, Roots launched Roots Cares, a program designed to give back to and partner with communities in need. Since its launch, Roots has donated approximately $3.6-million, along with in-kind donations to various organizations within communities in which Roots operates. Roots is deeply committed to preserving the landscapes that inspire the brand. Supporting NCC's efforts to conserve Canada's habitats is a commitment both organizations proudly embrace. Together, the goal is to generate meaningful change and promote a brighter, more sustainable future for all.

About Roots Corp.

Established in 1973, Roots is a global lifestyle brand. Starting from a small cabin in Northern Canada, Roots has become a global brand with over 100 corporate retail stores in Canada, two stores in the United States and an e-commerce platform. Roots has more than 100 partner-operated stores in Asia, and the company also operates a dedicated Roots-branded storefront on Tmall.com in China. The company designs, markets and sells a broad selection of products in different departments, including women's, men's, children's and gender-free apparel, leather goods, footwear and accessories. The company's products are built with uncompromising comfort, quality and style that allows you to feel at home with nature. Roots offers products designed to meet life's everyday adventures and provides you with the versatility to live your life to the fullest. The company also wholesales through business-to-business channels and licenses the brand to a select group of licensees selling products to major retailers. Roots is a Canadian corporation doing business as Roots and Roots Canada.