Ms. Meghan Roach reports

ROOTS ANNOUNCES CHIEF PRODUCT OFFICER TRANSITION

Karuna Scheinfeld, chief product officer, will be stepping down at the end of 2024.

Roots does not intend to replace the chief product officer role; however, it has commenced a search for senior-level design talent with international experience in the outdoor and active sectors to support these fast-growing areas of the business.

"Since joining us in 2020, Karuna has been an exceptional partner, establishing a go-to-market process and products in line with our brand vision and direction," commented Meghan Roach, president and chief executive officer of Roots.

"I have appreciated Karuna's passion and commitment to the brand, and it is a testament to her leadership that she leaves us with a strong team to support the brand's next phase of evolution. We wish her and her family all the best."

About Roots Corp.

Established in 1973, Roots is a global lifestyle brand. Starting from a small cabin in Northern Canada, Roots has become a global brand with over 100 corporate retail stores in Canada, two stores in the United States and an e-commerce platform (roots.com). Roots has more than 100 partner-operated stores in Asia, and the company also operate a dedicated Roots-branded storefront on Tmall.com in China. Roots designs, markets and sells a broad selection of products in different departments, including women's, men's, children's and gender-free apparel, leather goods, footwear, and accessories. The company's products are built with uncompromising comfort, quality and style that allows you to feel at home with nature. Roots offers products designed to meet life's everyday adventures and provide you with the versatility to live your life to the fullest. Roots also wholesales through business-to-business channels and licenses the brand to a select group of licensees selling products to major retailers. Roots is a Canadian corporation doing business as Roots and Roots Canada.