08:15:34 EDT Sat 20 Jul 2024
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Roots Corp
Symbol ROOT
Shares Issued 40,218,214
Close 2023-11-15 C$ 2.65
Market Cap C$ 106,578,267
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Roots appoints Golts as chief marketing officer

2023-11-16 09:20 ET - News Release

Ms. Meghan Roach reports


Roots Corp. has appointed Leslie Golts as its chief marketing officer (CMO). Ms. Golts joins Roots bringing with her over 15 years of marketing and communications leadership, with a distinguished career working across some of the world's most iconic global beauty brands.

"Leslie brings a wealth of experience and proven success in building iconic brands to Roots," said Meghan Roach, president and chief executive officer, Roots. "She is a talented leader that will play a critical role in advancing the company's marketing initiatives and reinforcing its position in the market. With her deep lifelong love for Roots, she is an excellent cultural fit, and we are pleased to welcome her to the team."

Prior to joining Roots, Ms. Golts served as the general manager and head of marketing for Unilever Canada's beauty and wellness business unit. In this role, she was instrumental in driving profitable growth and ensuring brand success across diverse categories, including hair, skin care, vitamins and enhanced hydration. Ms. Golts's leadership at Unilever Canada showcased her ability to navigate and succeed in dynamic market environments.

Before her tenure at Unilever Canada, Ms. Golts played a key role in the development and execution of celebrated global campaigns for the Dove brand, earning her a reputation as a highly awarded marketing executive. Her record includes building iconic brands across North America and various international markets. Prior to her time at Unilever, Ms. Golts held management positions at L'Oreal Canada, further enriching her industry expertise. Ms. Golts holds a BBA with distinction from the Schulich School of Business at York University.

"I am thrilled to be part of the Roots Corp. family and excited about the opportunities to elevate the brand to new heights," said Ms. Golts. "Roots has a rich history, and I look forward to collaborating with the team to create compelling marketing strategies that resonate with our diverse audience."

About Roots Corp.

Established in 1973, Roots is a global lifestyle brand. Starting from a small cabin in northern Canada, Roots has become a global brand with over 100 corporate retail stores in Canada, two stores in the United States and an e-ommerce platform. It has more than 100 partner-operated stores in Asia, and it also operates a dedicated Roots-branded storefront on Tmall.com in China. Roots designs, markets and sells a broad selection of products in different departments, including women's, men's, children's and gender-free apparel, leather goods, footwear and accessories. The company's products are built with uncompromising comfort, quality and style that allows you to feel At Home With Nature. Roots offers products designed to meet life's everyday adventures and provide you with the versatility to live your life to the fullest. The company also wholesales through business-to-business channels and licenses the brand to a select group of licensees selling products to major retailers. Roots Corporation is a Canadian corporation doing business as Roots and Roots Canada.

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