Mr. Bill Murray reports
GFI ANNOUNCES LAUNCH OF YOFIIT PLANT-BASED MILK IN COSTCO
Global Food and Ingredients Ltd. has launched its YoFiit brand plant-based milk in Costco in Eastern Canada this weekend with key urban area warehouses rolled out.
YoFiit plant-based milk is made with chickpeas, pea protein and flax, providing a uniquely nutritious plant-based milk differentiated from its competitors. "With 10 times more protein than the typical almond milk, three to four times more protein than oat milk and zero added sugar, YoFiit plant-based milk is the perfect add-on to smoothies for a nutrition boost. It also froths extremely well, making it a versatile product," commented Marie Amazan, president of YoFiit.
YoFiit plant-based milk is available in a larger format at Costco with six units per box, providing a convenient package for consumers who are incorporating it in their daily routine for smoothies and other applications.
"We're very excited to see the continued growth in our YoFiit brand through this milestone listing at Costco. The team at YoFiit has done a tremendous job in developing this leading-edge product with an unparalleled nutritional profile in the marketplace," commented David Hanna, Global Food's chief executive officer. "YoFiit's advanced plant-based product line is a cornerstone in GFI's strategy of deploying ag-tech to create unique products that connect our business from farm to fork," he added.
Global Food and Ingredients Ltd.
Global Food is a fast-growing Canadian owned and operated plant-based food and ingredients company, connecting the local farm to the global supply chain for peas, beans, lentils, chickpeas and other high-protein specialty crops. Global Food is organized into four primary business lines: pea protein inputs, plant-based ingredients, plant-based pet food ingredients and plant-based consumer packaged goods. Headquartered in Toronto, Global Food buys directly from its extensive network of farmers, processes its products locally at its four wholly owned processing facilities in Western Canada and ships to 37 countries across the world.
Global Food's vision is to become a vertically integrated farm-to-fork plant-based company providing traceable, locally sourced, healthy and sustainable food and ingredients. Through recent acquisition and development activities, Global Food now offers a full suite of plant-based consumer packaged goods with over 20 SKUs under the YoFiit, Bentilia and Five Peas in Love brands.
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