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Mimi's Rock Corp
Symbol MIMI
Shares Issued 52,525,883
Close 2021-09-27 C$ 0.275
Recent Sedar Documents

Mimi's Rock to open on-line store on Tmall Global

2021-09-29 11:22 ET - News Release

Mr. David Kohler reports

MIMI'S ROCK TO OPEN FLAGSHIP STORE ON ALIBABA'S TMALL GLOBAL, WORLD'S LARGEST CROSS-BORDER E-COMMERCE MARKETPLACE WITH 500M MONTHLY ACTIVE USERS

Mimi's Rock Corp. has received approval to open a flagship on-line store in China, with Alibaba's Tmall Global, the dominant on-line platform for cross-border e-commerce in China. The company continues to execute on its primary strategic mandate of expanding its bestselling brands Dr. Tobias and Maritime Naturals to new growth markets and anticipates additional market expansion in the coming months.

Tmall is Alibaba's dedicated B2C (business-to-consumer) e-commerce platform with over 500 million buyers and 50,000 merchants boasting 70,000 brands. With a renewed focus on wellness, the health supplements market is on the rise and China is projecting strong retail growth. Mimi's Rock and its company of brands can now sell directly to millions of customers throughout China, introducing products like Dr. Tobias No. 1 selling omega-3 fish oil (on the Amazon website) and colon 14-day cleanse and Maritime Naturals retinol moisturizer. These brands are an ideal fit for this growing market.

"Expanding Mimi's Rock proprietary supplement, nutraceutical and beauty care product brands into new markets has been one of our top strategic priorities. We have evidence we can be successful in selling our products on Amazon and believe we can replicate that success via other major on-line marketplaces like Tmall," stated David Kohler, chief executive officer of Mimi's Rock. "We are confident our brands are well positioned to meet Chinese consumers' growing interest in top-rated health supplements and beauty care products, and we look forward to introducing the millions of Chinese consumers to the quality for which Mimi's Rock brands are known."

About Mimi's Rock Corp.

Mimi's Rock is an on-line dietary supplement and wellness company that markets and sells its products under the Dr. Tobias, All Natural Advice and Maritime Naturals brand names. The Dr. Tobias brand features over 30 products, including the top-selling colon 14-day cleanse and the No. 1 selling omega-3 fish oil on Amazon. All Natural Advice and Maritime Naturals products focus on skin and beauty care. Products sold under the All Natural and Maritime Naturals brand names are made in Canada and registered with Health Canada and under the European Union Cosmetics Act. All Natural Advice has been featured on BNN as a top-selling skin care brand in Canada and has been rated the No. 1 beauty brand on Amazon Canada for the past four years.

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