Mr. David Lucatch reports
LIQUID AVATAR TECHNOLOGIES INC. LAUNCHES FIRST-EVER PAYMENT CARD AND LOYALTY PROGRAM FOR THE METAVERSE
Liquid Avatar Technologies Inc. has launched the first-ever payment card and loyalty program created specifically for the metaverse. The LQID card is a physical prepaid debit card powered by OptimizeFT's Engage360 payment card and digital banking solutions platform, available in the United States. The card can earn the holder cash back by shopping at Liquidshopz and earn points by participating in Aftermath Islands metaverse activities.
To activate an increased and widespread adoption of and participation in metaverse experiences, Liquid Avatar Technologies is proud to be the first to attach loyalty and a loyalty earning payment card to purchasing land, products, games and more in the metaverse, in a manner people are already familiar and engaged with in the real world.
"We're excited to offer the very first payment card for the metaverse, supporting individuals and entities as they engage in virtual activities," said Michael Konikoff, chief revenue officer, Liquid Avatar Technologies. "In addition to retail and on-line payment opportunities, users of the LQID card will be able to experience exciting virtual land and NFT opportunities at Aftermath Islands and other immersive experiences."
The loyalty program is aimed at driving incremental spend on the card and initially, within Aftermath Islands, increasing customer engagement, retention and lifetime value. The ability to accept traditional forms of payment, especially with a loyalty scheme attached to it, lowers the barriers to entry and will set Aftermath Islands apart from other metaverse experiences that only accept cryptocurrency. Cardholders will be able to earn loyalty points whenever they use the card, both on-line and off-line. When they transact in Aftermath Islands using their LQID card, they will not only earn loyalty points on the value of the transaction, but also get the double-dip effect of earning loyalty points on the card as well. Accrued points can be redeemed for Aftermath Islands virtual gift cards that can be used when purchasing virtual land and other goods in the Aftermath Islands metaverse.
Liquid Avatar Technologies is a leader in the metaverse through its development of Aftermath Islands, associated themed islands and utilitarian non-fungible tokens, customizable 3-D meta avatars as part of the Meta Hero project, verifiable credential-backed digital identity, and partnering with game credits for the first-ever Multiverse Collective, a collaborative effort that will allow interoperability between two or more metaverses. Liquid Avatar recently announced FAB and Vegas Islands, along with hover bikes and submarines as part of the Aftermath Islands experience, as well as its first mobile play-to-earn game -- The Lost Kingdom of T'Sara -- that will allow players to earn rewards by completing time and skill activities.
About Liquid Avatar Technologies Inc.
Liquid Avatar Technologies focuses on the verification, management and monetization of self-sovereign identity, empowering users to control and benefit from the use of their on-line identity.
The Liquid Avatar mobile app, available in the Apple App Store and Google Play, is a verified self-sovereign identity platform that empowers users to create high-quality digital icons representing their on-line personas. These icons allow users to manage and control their digital identity, and verifiable access and identity credentials, and to use Liquid Avatars to share public and permission-based private data when they want and with whom they want.
The Liquid Avatar Verifiable Credentials Ecosystem (LAVCE) has been developed to support all participants in a digital credential ecosystem, including the holder, issuer and verifier, using state-of-the-art blockchain and open standards technologies initially as a node on the Indicio network. The company is a voting and steering committee member of the Trust over IP Foundation, founding and steering committee member of Cardea, a Linux Foundation Public Health project, member of the Good Health Pass collaborative, DIACC, the COVID Credentials Initiative (CCI), The Linux Foundation and a founding member of the Lumedic Exchange.
The company has a suite of early stage revenue-generating programs that support the Liquid Avatar mobile app program, including KABN KASH, a cash back and reward program that has over 500 leading on-line merchants and is working to release its own branded network payment card.
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