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Lifeist Wellness Inc
Symbol LFST
Shares Issued 594,087,243
Close 2024-05-03 C$ 0.005
Market Cap C$ 2,970,436
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Lifeist Wellness develops Focus product with Bautista

2024-05-06 10:34 ET - News Release

Mr. Meni Morim reports

MIKRA ANNOUNCES JOINT PRODUCT WITH JOSE BAUTISTA

Lifeist Wellness Inc.'s United States biosciences subsidiary Mikra Cellular Sciences Inc. has completed formulation of its first joint product with six-time MLB all-star, three-time Silver Slugger and Olympic medal winner Jose Bautista. Mikra's new product Focus combines a precision blend of citicoline, tyrosine and pure lion's mane mushroom to deliver superior clarity of cognition and improved memory without any caffeine or stimulants. The Mikra team has had the pleasure of working closely with Mr. Bautista throughout a comprehensive development process, during which it extensively researched and evaluated a range of active ingredients and dosage combinations in order to arrive at the optimal formula for Focus. The company deeply appreciates his contributions as an elite athlete with unique insights into achieving peak human performance.

"It's been a blast working with Team Mikra on developing Focus," said Mr. Bautista. "Now that R&D is complete, I'm looking forward to seeing Focus hit shelves later this year so that everyone can enjoy the difference this formula makes in your day, a difference you can really feel."

"Focus will continue to deliver on our commitment to introducing science-backed natural solutions to everyday concerns," added Meni Morim, chief executive officer of Lifeist. "It is an absolute pleasure to be collaborating with Jose Bautista to develop Focus, leveraging his experience both as an accomplished entrepreneur and as an elite athlete with extensive first-hand knowledge of cutting-edge nutraceutical supplementation. We're confident that our customers will appreciate the lasting effectiveness of Focus, without the jitters and crashes that other products -- that rely on stimulants like caffeine -- are known for. We have now sent the formulation to our 100-per-cent-U.S. manufacturer and look forward to delivering our first customer orders at the start of the fourth quarter of this year."

Focus combines the clinically studied neuroprotective and cognition-enhancing effects of pure citicoline with the performance-preserving and enhancing effects of tyrosine and pure lion's mane mushroom.

A systematic review of the medical use of citicoline published in the Swiss journal Nutrients found:

"... In research based on animals and humans, it was proved that citicoline is beneficial in the regeneration of neurons, can increase levels of neurotransmitters and has a positive impact on cognitive functions."

A Mt. Sinai Hospital clinical abstract on the medical use of tyrosine reported:

"... Researchers believe that, under stress, the body isn't able to make enough tyrosine from phenylalanine. Some animal and human studies suggest that tyrosine supplements may help improve memory and performance under psychological stress ... One study suggests that taking tyrosine may help you be more alert after sleep deprivation."

Finally, a landmark Japanese randomized control trial of lion's mane mushroom demonstrated:

"MMSE [mini mental state examination] alone showed that oral intake of H. erinaceus significantly improved cognitive functions and prevented deterioration. We speculate that various chemical compounds, including hericenones, in the mushroom have multiple effects to the brain neural networks and improve cognitive functions."

Focus features a proprietary precisely dosed blend of citicoline, tyrosine and pure lion's mane mushroom as its primary active ingredients. All three have been extensively studied and convincingly found to support enhanced focus, improved memory and clearer cognition in published, peer-reviewed clinical research.

Mikra is pushing biosciences beyond the expected with the belief that it is possible to add more active, vigorous, enjoyable and valuable years to your life through protecting and maintaining your cellular health.

Lifeist is committed to bringing natural products backed by real science to market and looks forward to reaching many more customers in 2024.

About Lifeist Wellness Inc.

Sitting at the forefront of the postpandemic wellness revolution, Lifeist leverages advancements in science and technology to build breakthrough companies that transform human wellness. Portfolio business units include: Mikra, a biosciences and consumer wellness company developing and selling innovative products for cellular health; CannMart, which operates a B2B (business-to-business) wholesale distribution business facilitating recreational cannabis sales to Canadian provincial government control boards, including for CannMart Labs, a BHO (butane hash oil) extraction facility producing high-margin cannabis 2.0 products; and Australian Vapes, one of Australia's largest on-line retailers of vaporizers and accessories.

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