06:10:34 EDT Thu 28 Sep 2023
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or Name

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Lifeist Wellness Inc
Symbol LFST
Shares Issued 456,057,773
Close 2023-05-09 C$ 0.04
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Lifeist's Mikra receives first Cellf order from GNC

2023-05-09 13:00 ET - News Release

Mr. Meni Morim reports


Lifeist Wellness Inc.'s U.S. biosciences subsidiary Mikra Cellular Sciences Inc. has received its first purchase order from GNC Holdings LLC for Mikra's Cellf v1.2. GNC is a leading global health and wellness brand that provides high-quality, science-based products and solutions to consumers.

"Launching our newly formulated cellular health nutraceutical gel Cellf v1.2 with GNC, the global premier health and wellness brand, is a significant milestone for Mikra and Lifeist," said Faraaz Jamal, chief executive officer of Mikra. "We have been working closely with the team at GNC to make the U.S. rollout of Cellf v1.2 a success. They have been extremely helpful fine-tuning our marketing strategies, packaging and display designs, to create the greatest impact within their on-line and retail GNC stores. We look forward to expanding this strategic relationship beyond Cellf v1.2 to include additional product lines as they become available."

"Congrats to Faraaz and his team who have been working tirelessly to make the GNC distribution of Cellf v1.2 a reality," said Meni Morim, CEO of Lifeist. "For the launch we will take a phased approach, targeting a specific number of GNC stores before expanding to more stores to ensure that we're scaling effectively and meeting consumer needs. I would like to also announce that as Mikra enters this new stage of growth, Faraaz Jamal is transitioning from his role as COO of Lifeist to focus solely on Mikra to enable growth and lead Mikra into the future."

On Jan. 12, 2023, the company announced a distribution agreement with GNC to make it the exclusive distribution partner for Cellf v1.2 and its future derivatives in the United States through retail stores, on the GNC website and on GNC's channel on Amazon. GNC is a leading global health and wellness brand that provides high-quality, science-based products and solutions consumers need to live mighty, live fit and live well. With over 4,000 retail locations across the United States and over 2,000 internationally, GNC is the largest global specialty retailer of nutritional products.

Cellf v1.2 is a cellular health nutraceutical gel, engineered with a natural biological delivery system to pass through gastric environments unchanged and deliver directly to cells. It is formulated with bioactive compounds clinically studied in more than 145 human studies to positively impact brain, heart, skin and muscular systems.

Cellf v1.2 is currently available on Mikra's proprietary e-commerce platform and Amazon; Cellf v1.2 will also be available on GNC's website and GNC's Amazon store and in select stores nationwide beginning June, 2023.

Mikra is pushing biosciences beyond the expected with the belief it is possible to add more valuable, enjoyable years to your life through rebuilding and protecting your cellular health.

About Lifeist Wellness Inc.

Sitting at the forefront of the postpandemic wellness revolution, Lifeist leverages advancements in science and technology to build breakthrough companies that transform human wellness. Portfolio business units include: CannMart, which operates a business-to-business wholesale distribution business facilitating recreational cannabis sales to Canadian provincial government control boards, including for CannMart Labs, a BHO extraction facility producing high-margin cannabis 2.0 products; Australian Vapes, one of Australia's largest on-line retailers of vaporizers and accessories; and Mikra, a biosciences and consumer wellness company developing and selling innovative therapies for cellular health.

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