Mr. Paul Silverrstieen reports

IMAGINEAR'S FAMEDAYS SECURES $10 MILLION CONTRACT TO DEVELOP 25,000 SQ. FT. IMMERSIVE ENTERTAINMENT CENTER AT A NIAGARA FALLS HOTEL IN CANADA

ImagineAR Inc. has executed a design and project installation agreement by its wholly owned subsidiary FameDays to develop a 25,000-square-foot immersive experience centre in Niagara Falls, Ont. The $10-million agreement, executed with Ontario real estate developer Mr. J Grewal through his holding company on Feb. 21, 2025, will include immersive attractions, AR (augmented reality) racing, VR (virtual reality) gaming, mixed reality, among other attractions. This marks the first implementation of ImagineAR's newly announced AR-AI (augmented reality-artificial intelligence integrated revenue) business model, designed to drive scalable, recurring revenue.

Mr. J Grewal, an Ontario real estate developer and owner of the location for the immersive centre at Niagara Falls, paid a non-refundable deposit of $250,000 to the company upon execution of the design and installation contract. Additionally, Mr. Grewal, through his holding company, executed the master services agreement pursuant to which the company will provide on-site support, software development and support, as well as 24/seven mobile app guest support. Apart from the initial $10-million contract, the company will also receive an annual fee and monthly royalties based on the gross sales of the various attractions at the immersive centre once it is built.

Strategic location: Niagara Falls' tourism powerhouse

Niagara Falls attracts over 13 million visitors annually, making it one of North America's most iconic tourist destinations. The immersive centre intends to capitalize on this foot traffic, positioning ImagineAR's technology at the intersection of entertainment, education and next-gen tourism. The location ensures access to a global audience and enhancing visibility for both parties.

2025 rollout

The Niagara Falls center is the first immersive AR/AI installations slated for 2025. The partnership serves as a blueprint for scaling ImagineAR's technology across high-traffic global destinations, from theme parks to cultural landmarks.

Mr. J Grewal added: "An immersive centre inside a hotel transforms the guest experience from a simple stay to a journey of discovery, blending technology, culture and entertainment seamlessly. In Canada, where travellers seek both adventure and authenticity, this innovation allows hotels to offer curated, interactive experiences that not only enhances guest satisfaction but also drives longer stays and repeat visits, making it the future of hospitality. We have already expressed interest to open two more locations, and we are currently in discussions to open our second immersive center in Ontario with much larger square footage."

Alen Paul Silverrstieen, chief executive officer of ImagineAR, stated: "This partnership is a transformative milestone. Niagara Falls' tourist base provides the ideal stage to showcase how AR/AI can redefine experiential entertainment. By signing a $10-million contract and a separate agreement securing recurring revenue for our software installation, this accelerates adoption of our AR-AI model. This is just the beginning of our vision to make immersive AR/AI a staple of global tourism."

Recent data predicts the immersive tech market will explode from $183.96-billion in 2024 to $1.7-trillion by 2032, with a staggering 32.1-per-cent annual growth rate.

About ImagineAR Inc.

ImagineAR is an augmented reality (AR) platform, ImagineAR.com, that enables businesses of any size to create and implement their own AR immersive campaigns with no programming or technology experience. FameDays, wholly owned subsidiary, is a leading-edge developer of immersive entertainment centers, integrating AR/AI and interactive technology to create fully immersive, high-impact experiences. The large-scale venues redefine storytelling by blending prerendered visuals, augmented reality overlays and real-time interactivity, offering audiences a next-generation entertainment experience with limitless creative possibilities.

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