04:32:15 EDT Sun 01 Aug 2021
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High Tide Inc
Symbol HITI
Shares Issued 512,398,824
Close 2021-02-16 C$ 0.84
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High Tide begins selling CBD products through Grasscity

2021-02-16 08:02 ET - News Release

Mr. Raj Grover reports


High Tide Inc.'s e-commerce platform Grasscity has begun selling hemp-derived CBD (cannabidiol) products into the United States and European Union. This move further consolidates High Tide's strong position within the United States e-commerce market for consumption accessories and hemp-derived CBD products, and comes on the heels of the company's recent announcement that it has entered into an agreement to acquire Smoke Cartel Inc., the second-largest e-commerce platform for consumption accessories in the world as of January, 2021 (1).

"I'm thrilled that consumers in the United States and the European Union now have the ability to access a premium curated selection of CBD tinctures, gummies and other edible products at reasonable prices through [the Grasscity website]," said Raj Grover, president and chief executive officer of High Tide. "The United States and European Union are priority markets for our e-commerce business in 2021 and this move will further solidify our position as a major player in the on-line sale of hemp-derived CBD and consumption accessory products," added Mr. Grover.

The European Business review recently cited a study by Grandview Research which predicts that, "over the next five years, the global CBD industry is projected to accelerate to $23.6 billion" (2). According to a Technavio market research report titled Global CBD Oil Market 2020-2024, the global CBD oil market is set to expand by $3.52-billion (U.S.) up to 2024, progressing at a compound annual growth rate of over 32 per cent (3).

Based in Amsterdam, Grasscity is the world's-largest on-line store for consumption accessories as of January, 2021, with over 26 million site visits in 2020 (4). Seventy-seven per cent of site visits originated from North America, the site has more than 560,000 customers in its database, approximately 1.05 million recipients in its e-mail database, with over 6,808,000 current forum members, including over 310,000 dedicated readers of its weekly newsletter. The on-line store has more than 45,550 certified customer reviews and there are over 290,000 total followers of Grasscity on Instagram, Facebook and YouTube.

About High Tide Inc.

High Tide is a retail-focused cannabis company enhanced by the manufacturing and distribution of consumption accessories. The company is the largest Canadian retailer of recreational cannabis as measured by revenue, with 70 current locations spanning Ontario, Alberta, Manitoba and Saskatchewan. High Tide's retail segment features the Canna Cabana, KushBar, Meta Cannabis Co., Meta Cannabis Supply Co. and NewLeaf Cannabis banners, with additional locations under development across the country. High Tide has been serving consumers for over a decade through its numerous consumption accessory businesses including e-commerce platforms Grasscity and CBDcity, and its wholesale distribution division under Valiant Distribution, including the licensed entertainment product manufacturer Famous Brandz. High Tide's strategy as a parent company is to extend and strengthen its integrated value chain, while providing a complete customer experience and maximizing shareholder value. Key industry investors in High Tide include Aphria Inc. and Aurora Cannabis Inc.

(1) As of Jan. 22, 2021, based on traffic analytics data provided by SEMrush Inc.

(2) See PRNewswire website.

(3) See BusinessWire website.

(4) As of Jan. 22, 2021, based on traffic analytics data provided by SEMrush Inc.

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